THE IMPORTANCE OF OFFICE BRANDING

 

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Before we come to the importance of office branding, let’s discuss what is office branding. Office branding is all about shaping the dynamics, decor and infrastructure of an office so that it reflects the theme, values, culture and brand of the company.

Studies show an office space that intrinsically reflects a company’s culture, values and brand fosters a more engaged, productive and satisfied workforce. For visitors, corporate office branding delivers consistency of brand and improves how they perceive the brand.

Environmental branding of workplaces is much more than some colour on the walls or logos splashed everywhere. Effective workplace branding involves strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create brand experience, uplift mood and influence productivity.

Here are some ways in which office branding impacts a company:

Creates sense of community

A branded workspace is a daily reminder that everyone there is working to achieve a common goal. A brand that’s easily seen and understood creates a sense of community. Being a part of a company that’s impressively presented instills a sense of pride and ownership. By integrating brand ‘DNA’ into the office, by using visually aesthetic design, you create a workplace that’s conducive to creativity, motivation, pride and therefore, productivity.

A branded workspace enhances employee understanding and adoption of business objectives and company values, as well as improves employee wellbeing and retention.

Attracts & impresses clients

Imagine you’re a prospective client, walking into a company’s office. And you see the company’s culture, values and brand story creatively displayed. You see the latest design trends at work, creating a dramatic first impression. The spatial branding is bound to have a positive impact, inviting you to do business with the company.

Effective office branding informs visitors about your business and your brand. A bespoke office environment helps build confidence in your brand and your capabilities.

Boosts creativity

Make your workplace comfortable and aesthetically pleasing; make the environment contemporary and vibrant – and you create a lively, liberating space where employees feel energised, engaged and motivated to innovative thinking.

A branded workplace connects employees to their purpose by reminding them of the organization’s values and their role in that journey. When employees feel valued and inspired, they do their best work.

Builds differentiation

Setting yourself apart, making your brand stand out are becoming increasingly difficult in the modern world. If your company has a standard, pleasant but ordinary office environment, you’re missing out on a special opportunity to create differentiation. And you’re wasting a chance to make your best first impression.

Whether for new clients or potential employees, your office is an introduction to your brand and core values. It defines your brand personality and sets you apart.

Conclusion

Just think. A typical employee spends more waking hours in office than anywhere else. Why not make the most of this opportunity and make sure that every person who works at your office lives and breathes the brand? Your brand, core values and mission are at the heart of your organisation. Office environment design helps you put them at the heart of your office too. With spatial branding, you can extend and blend the brand’s personality across your premises, from the car park to the cafeteria, the reception area to meeting rooms.

Consult SEED (Smart Exhibition & Environmental Display). SEED is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding.

Established in 1988, SEED has proven expertise and considerable experience in office branding, brand experience centers, tech centers and other space design. With environmentalgraphic design, we execute projects to transform office buildings into physical manifestation of your brand so when employees and visitors enter, they actually ‘step into’ your brand. Using a blend of graphic design, interactive design, informative design and 3D design, the complete package tells a story, extends and elevates the brand experience, creates a ‘wow’ factor that is impressive and inviting.

Check out INSPACE’s impressive portfolio on www. smartexhibitiondesign.com

HOW OFFICE SPACE DESIGN CAN IMPACT CORPORATE CULTURE AND BRAND IMAGE

 

It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.

An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.

Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.

Some basic aspects that make a difference include:

Layout design

The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.

Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.

Comfort

We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort – such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.

Lighting

Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.

Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.

Accoustics

Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy – especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.

Off-work zones

Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.

These are some of the elements involved in creative office branding design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced, Creative Office Branding agency such as Interics Designs can help.

For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.

 

We are a corporate office branding agency offering creative space branding design services and retail branding services, as well as factory branding services. We specialize in branded environments, designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.

Interics also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.

As a strategic brand consultancy, Interics Designs has the experience to design and execute workplace branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, Interics delivers effective workplace branding.

For office space branding services that can transform your office, contact Interics Inspaces today.

How Office Space Design Can Impact Corporate Culture and Brand Image

It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.

An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.

Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.

Some basic aspects that make a difference include:

Layout design:

The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.

Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.

Comfort:

We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort — such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.

Lighting:

Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.

Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.

Accoustics:

Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy — especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.

Off-work zones:

Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.

These are some of the elements involved in creative office space design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced agency such as InSpace Designs can help.

For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.

We specialize in designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.

InSpace design also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.

As a strategic brand consultancy, InSpace Designs has the experience to design and execute spatial branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, InSpace Design delivers effective workplace branding.

For office design that can transform your office, contact InSpace today.

Workspace Branding: an essential element of Corporate Interiors and fitouts

Today, across corporate offices and other workplaces, companies are creating deeper engagement with employees and visitors through environmental graphics.

Environmental graphic design combines various design disciplines to connect people, brand and culture in a physical space. It uses elements of graphic, interior, architectural, landscape and other types of design to transform a space and make it more meaningful for the people who visit or use it. 

Corporate office branding with innovative environmental graphic design is a powerful tool to tell a story that supports your corporate vision, builds a sense of belonging, and reinforces brand uniqueness.

Why have branding in the workplace?

According to statistics found in the “Impact of Office Design on Business Performance” by the British Council for Offices, the workplace environment accounts for as much as 25 percent of job satisfaction, and can affect performance by as much as 5 percent for individuals and 11 percent for teams.

Studies have shown that an office that reflects the company’s culture, values and brand promise, fosters a more productive, united and satisfied team. It enhances employee understanding and adoption of business objectives and company values, as well as reinforces why prospective clients and employees should work with you. 

In our sensory overload society, it is more important than ever to develop a consistent and clear expression of what an organization values and represents. Office space design agencies can help organizations maximize their brand expression opportunity in their physical facilities. By strategically and creatively integrating brand with interiors, workplace branding designers can mould the user experience in three dimensions, using every space to tell a story and build the brand. 

Office branding, the Interics way

At Interics Designs,  we use different concepts to brand and build your office space. Taking a strategic and integrated approach, we build content and design that resonates with all stakeholders on both emotional and logical levels. 

Interics Designs’ division IN-SPACES uses different media and materials, develops themes and visual language, designs original installations to create a unique space that instills pride, boosts confidence and builds brand.

Interics Designs’ specialised IN-SPACES solution covers the overall office branding and office environment using graphic design, interactive design, informative design and 3D design. The complete package is designed to extend and elevate the brand experience, create a ‘wow’ factor that is impressive and inviting.

Some crucial elements include:

-Fascade branding for brand impact at the entrance

-Wayfinding/signage systems to facilitate navigation and provide clear, concise information

-Murals and installations that infuse original aesthetics with bland office spaces

-Workstation wall branding with wall graphics to create vibrant, motivating work spaces

-Cafeteria branding to add spice to refreshment breaks

-Recreation/Breakout zone branding 

For large multi-nationals and Indian conglomerates, across corporate offices and regional offices, IN-SPACES systematically integrates brand image in space, designing environments which are both engaging and communicative. One of the few global environment branding design firms in India and in the business for over two decades, we have developed a unique delivery system that ensures high quality outcomes with sound time management and cost effectiveness in execution.

To discover how space branding can make a difference to your corporate workplace, contact us at www.smartexhibitiondesign.com and www.intericsdesigns.com