Today, across
corporate offices and other workplaces, companies are creating deeper
engagement with employees and visitors through environmental graphics.
Environmental graphic design
combines various design disciplines to connect people, brand and culture in a
physical space. It uses elements of graphic, interior, architectural, landscape
and other types of design to transform a space and make it more meaningful for
the people who visit or use it.
Corporate office branding with innovative environmental
graphic design is a powerful tool to tell a story that supports your
corporate vision, builds a sense of belonging, and reinforces brand uniqueness.
According
to statistics found in the “Impact of Office Design on Business Performance” by
the British Council for Offices, the workplace environment accounts for as much
as 25 percent of job satisfaction, and can affect performance by as much as 5
percent for individuals and 11 percent for teams.
Studies
have shown that an office that reflects the company’s culture, values and brand
promise, fosters a more productive, united and satisfied team. It enhances
employee understanding and adoption of business objectives and company values,
as well as reinforces why prospective clients and employees should work with
you.
In our
sensory overload society, it is more important than ever to develop a
consistent and clear expression of what an organization values and represents. Office space design agencies can help organizations maximize their brand
expression opportunity in their physical facilities. By strategically and
creatively integrating brand with interiors, workplace branding designers can mould the user experience in
three dimensions, using every space to tell a story and build the brand.
At
Interics Designs, we use different concepts to brand and build your
office space. Taking a strategic and integrated approach, we build content and
design that resonates with all stakeholders on both emotional and logical
levels.
Interics
Designs’ division IN-SPACES uses different media and materials, develops themes
and visual language, designs original installations to create a unique space
that instills pride, boosts confidence and builds brand.
Interics
Designs’ specialised IN-SPACES solution covers the overall office branding and
office environment using graphic design, interactive design,
informative design and 3D design. The
complete package is designed to extend and elevate the brand experience, create
a ‘wow’ factor that is impressive and inviting.
Some
crucial elements include:
-Fascade
branding for brand impact at the entrance
-Wayfinding/signage
systems to facilitate navigation
and provide clear, concise information
-Murals
and installations that infuse original aesthetics with bland office spaces
-Workstation
wall branding with wall graphics to create vibrant, motivating work spaces
-Cafeteria
branding to add spice to refreshment breaks
-Recreation/Breakout
zone branding
For large
multi-nationals and Indian conglomerates, across corporate offices and regional
offices, IN-SPACES systematically integrates brand image in space,
designing environments which are both engaging and communicative. One of the
few global environment branding
design firms in India and in the business for over two decades, we have developed
a unique delivery system that ensures high quality outcomes with sound time
management and cost effectiveness in execution.
To
discover how space branding can make a difference to your corporate workplace, contact
us at www.smartexhibitiondesign.com and www.intericsdesigns.com
