It is
now universally acknowledged that our physical surroundings play a profound
role on our mental state. So obviously, office space design can influence our productivity and corporate culture.
From interior design to furniture to space branding, every aspect of your office
design can affect your company and your team.
An
enterprise that takes pride in its workplace and its workers will invest time,
money and effort to create an office that motivates its people and engages its
visitors while simultaneously building brand image.
Office space design is
more than some partitions & wall finishes, some strategically placed art
works & sofas or company logos plastered liberally throughout the office.
Some basic aspects that make a difference include:
Layout design
The
first step is understanding who you’re designing for. Who are your workers and
how do they work? How do they interact with each other? What are your corporate
values and how can they reflect in office branding design? When staff, clients
or visitors visit your office, they need to feel your culture, engage with your
brand, and leave with your brand etched in their mind.
Most
offices today follow an open plan, as a layout that promotes team spirit,
nurtures creativity and provides flexibility. It’s important to design
the office space thoughtfully,
facilitating the flow of energy and creativity. It’s also essential to provide
for storage, private workspaces, washrooms, canteen and other practical needs.
Good knowledge of space utilization and space management is required.
Comfort
We
spend the better part of life at work; more than 40 hours per week in office.
So naturally, feeling comfortable is essential for overall wellbeing and
productivity. Office
designers need to build in elements that build
a sense of comfort – such as ergonomic furniture, sit-stand desks, flexible
work spaces, lounging or breakout areas, writable surfaces, safety systems,
appropriate lighting, cooling, etc.
Lighting
Lighting
is a vital element of office design. Poor lighting adversely affects wellness
and productivity while fluorescent lighting can increase stress levels and
cause headaches. Research shows that working in artificial lighting makes
people drowsy and exposure to natural light makes them feel alert. So ideally,
natural light should be incorporated as much as possible.
Modern
office automation helps control lighting in offices. Whether your lighting
system includes incandescent, fluorescent, or LED lamps and luminaires, modern
controls allow you to enhance comfort, ensure the safe navigation of spaces,
and save energy.
Accoustics
Brainstorming
is the buzzword today, so facilitating this activity is an important aspect
when defining your office space. But when people come together to share ideas,
it can get really noisy – especially in an open plan office which is the
popular choice these days! Therefore it’s advisable to create areas where teams
can huddle without disturbing the other teams who need a quiet workplace.
Booths, movable partitions, high-back chairs can help keep the noise down.
Off-work zones
Every
worker needs short breaks from the office routine. No one wants to be glued to
their desk from the time they arrive to the time they punch out. Today, with
greater proportion of younger people in the workforce and with the emphasis on
creativity and innovation, people need a zone to ‘break away’ from work.
Providing a private space for quiet contemplation and separate breakout area
with comfortable seating for discussions, pool table, chess board or even a
small gym will help refresh spirits, uplift mood, maintain wellbeing and make
employees feel valued.
These are
some of the elements involved in creative office branding design. It’s
a challenging field calling for multi-disciplinary skills such as architecture,
interior design, graphic art, construction, and many more. An experienced, Creative Office Branding agency such as Interics Designs can help.
For
office interiors, our team of Architects, Interior Designers and Space Designers
develop office spaces that connect the users with the brand. Our fully
integrated Interior Design Services provide end-to-end Workplace Solutions in
terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.
We are a corporate office
branding agency offering creative space branding design services
and retail branding
services, as well as factory branding
services. We specialize in branded
environments, designing exclusive spaces for a
variety of peer group requirements such as break-out areas, telephone booths,
linear or specialized workstations, conference rooms, huddle spaces, etc.
Interics
also handles Workplace Technology with skill. Contemporary spaces require
high-efficiency services paired with optimal ergonomics. Human-centric
Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation
Solutions, etc. play an important role in workplace welfare, ensuring high
efficacy throughout the employment lifecycle. Our comprehensive vendor
management guarantees high-quality service implementation; while everyday
processes like Lighting/HVAC, etc. can be streamlined with Automation
Solutions. Energy Consumption Reports can also be generated that enable the
user to conserve energy based on reported usage.
As a
strategic brand consultancy, Interics Designs has the experience to design and
execute workplace branding as well. With a mix of strategic thinking, meticulous
planning and creative designing, taking into consideration every aspect that
can create ambience, uplift mood and influence productivity, Interics delivers
effective workplace
branding.
For office
space branding services that
can transform your office, contact Interics
Inspaces today.
