Spatial branding or space branding is the way we apply the brand to physical space. It involves a fusion of disciplines - branding strategy, graphic design, interior design, marketing - so your brand is decoded in the spatial environment.
In fact, whether you like it or not, whether there is a planned brand expression or not, your office is a space that is being experienced and decoded by the people who use it. The walls and interiors speak to your employees and visitors.
Question is, what do they say? As an experienced brand consultancy and spatial design agency for over two decades, Interics Designs believes every office, retail store or corporate premises offers potential for brand building. And every un-branded workplace is a missed opportunity.
SPATIAL BRANDING FOR OFFICES
Your business could be focussed on digital services, industrial goods or consumer products, chances are your company has a physical office. The workspace is a golden opportunity to decode your brand.
After all, a brand depends on its people, so a good way to bring your brand alive in by turning your offices, factories and internal spaces into brand experiences. Work environments cam impact how well employees and associates understand a brand, and how they translate its brand promise in their work and interactions with external stakeholders.
Un-branded spaces lack identity and character. A branded space looks professional and distinctive. Done strategically and done well, office branding can create an environment that builds brand image, boosts creativity, loyalty, pride and productivity.
The entire environment can be used to communicate about the brand and build engagement. The space can be used for providing historical and product information, for meaningful expressions of the company's values, displaying milestones and achievements to instil credibility and pride of association - amongst both internal and external customers.
Branded spatial environments let people touch, tour and interact with your brand in physical spaces – making it experiential. Components of a branded environment can include choices of display and fitting finish materials, environmental graphics, creative installations, interactive displays, way-finding devices and signage and identity systems. Strategic use of corporate logo and colours can accentuate the brand experience.
SPATIAL BRANDING FOR RETAIL
The physical space is a primary asset to communicate with customers in a retail store. The retail industry relies heavily on in-store design to attract customers and influence their purchasing behaviour. Branded spaces build better understanding of the brand and products, improve the shopping experience and foster loyalty.
Customers are even willing to pay a higher price for products purchased in a well-planned, consumer-friendly, engaging and visually-appealing environment.
A brand having multiple stores should ideally aim for synergy and standardisation, providing the same look and feel, no matter the location. An often-cited example is that of Apple which has made its store design and spatial branding an actual asset of the brand.
Store design and in-store branding have to be regarded as integral parts of the overall retail brand strategy. Retail space branding can be optimised through different aspects, such as:
- floor plans
- lighting displays
- colour and material choices
- interactive and customisable experiences using technology such as touch screens or sensorial artefacts like aromas
- thematic graphics
- creative branding and logo presentation
INTERICS IN-SPACES
IN-SPACES
is a specialised offering from Interics Designs, leading brand
image building agency and retail branding agency in India. We look at Workspace and
Retail environments as an opportunity for revealing the true character of your
Brand, engaging dynamically with the customers and staff, inspiring a positive
gut feeling, and ultimately making the Spatial Experience memorable.
IN-SPACES
has over two decades of experience developing objective-driven brand spaces
that impact, engage and interact with stakeholders. Our team of space design consultants not only understand branding requirements and are good at
strategy, but also hardcore designing and production experts who are proficient
at transforming imaginative ideas into winning 3-dimensional structures.
We
partner with you through the project lifecycle – from concept to commissioning
with the goal to enhance value perception of your brand, reflect the quality of
your business delivery, inspire customers and increase trust among your
audiences while ensuring a customized, hassle-free and quality experience for
you.
Visit
our website to explore some of our successful space branding projects.
