Exhibitions and trade shows provide a great platform for businesses to showcase themselves, their products and their services. They allow for mass communication and direct interaction with the target audience. But the potential customer noticing your presence at an exhibition of a thousand plus participants simply isn’t enough. Seeing your stall should peak his interest enough to want to approach the stall and explore your display or interact with the personnel manning the stall. And all you have is ten seconds to make it happen!
This isn't an impossible task if you have professional help. Exhibition Stall Designers can help you stand out at exhibitions and trade fairs, without seeming desperate for attention.
Screaming or Begging for Attention
Loud colours, cluttered displays and scantily clad representatives reflect badly on your brand. It’s actually quite a turnoff- like a spoilt child, screaming and wailing for attention –nobody takes it seriously. Such tactics may grab attention initially, but do not arouse enough curiosity to make the viewer approach the stall. In short, this kind of attention is useless, if not detrimental, to your brand.
Imagine walking by an overly embellished stall at a trade fair, with props and decorations falling all over the place. You would probably ignore it and walk on by or feel sorry for the business for having to go this far for a little attention. Exhibition Stall Designers know that this isn't the kind of attention that will prove beneficial to your brand or your sales.
What works
Good exhibition stall design is one that acts as a resource, allowing your audience to interact with you instantly; One that makes your audience want to interact with you instantly.
Obviously, there are no golden rules or secret formulae that Exhibition Stall Designers use while creating exhibition stand designs. These professionals study the location, such as outdoor or indoor exhibition, space, lighting and your target audience before planning and crafting a suitable design that will help you utilize the space in the most efficient manner, allowing for maximum possible interaction with your potential customers.
However, making full use of the given space is the least of your worries. You also have to ensure that the exhibition stall design or exhibition booth design is unique and intriguing, as well as embodies your brand and the product or service you are offering.
Depending on the nature of your business, an experienced Exhibition Stall Designer should be able to come up with at least 5 novel and feasible exhibition stall designs. Though, there is no end how creative you can get with exhibition stalls and booths, you must remember that all the panels, display items, and flyers as well as representatives should look and act in accordance with your brand guidelines and company values.
Good practices
While selecting an exhibition stall design, avoid getting too carried away with display ideas that are too colorful or too complex – so much so that they take the focus off your brand and product or service.
Interactive activities are great fun at exhibitions and trade fairs – as long as they serve their purpose of connecting the customer to the brand.
To recognize good exhibition stall design, ask yourself a few questions –
Is it making full use of my company logo?
Are the colours, visuals, activities and representatives in accordance with my brand?
Is all the information on the display attractive and legible?
Are all the images/photographs appropriate?
Is the design suitable for the location, space and lighting?
Insider Tip
What looks good on the screen or paper may not be the same in reality. Ask your Exhibition Stall Designer about the feasibility of the proposed stall or booth design. You may need to make sure that all your displays are tried and tested in actual settings before finalizing the ideas.
Smart and Effective Exhibition Design (SEED) is a brand activation strategy by Interics Designs Pvt. Ltd. (one of Pune’s top ten agencies) for complete Exhibition Design Solutions from concept to commissioning.
This isn't an impossible task if you have professional help. Exhibition Stall Designers can help you stand out at exhibitions and trade fairs, without seeming desperate for attention.
Screaming or Begging for Attention
Loud colours, cluttered displays and scantily clad representatives reflect badly on your brand. It’s actually quite a turnoff- like a spoilt child, screaming and wailing for attention –nobody takes it seriously. Such tactics may grab attention initially, but do not arouse enough curiosity to make the viewer approach the stall. In short, this kind of attention is useless, if not detrimental, to your brand.
Imagine walking by an overly embellished stall at a trade fair, with props and decorations falling all over the place. You would probably ignore it and walk on by or feel sorry for the business for having to go this far for a little attention. Exhibition Stall Designers know that this isn't the kind of attention that will prove beneficial to your brand or your sales.
What works
Good exhibition stall design is one that acts as a resource, allowing your audience to interact with you instantly; One that makes your audience want to interact with you instantly.
Obviously, there are no golden rules or secret formulae that Exhibition Stall Designers use while creating exhibition stand designs. These professionals study the location, such as outdoor or indoor exhibition, space, lighting and your target audience before planning and crafting a suitable design that will help you utilize the space in the most efficient manner, allowing for maximum possible interaction with your potential customers.
However, making full use of the given space is the least of your worries. You also have to ensure that the exhibition stall design or exhibition booth design is unique and intriguing, as well as embodies your brand and the product or service you are offering.
Depending on the nature of your business, an experienced Exhibition Stall Designer should be able to come up with at least 5 novel and feasible exhibition stall designs. Though, there is no end how creative you can get with exhibition stalls and booths, you must remember that all the panels, display items, and flyers as well as representatives should look and act in accordance with your brand guidelines and company values.
Good practices
While selecting an exhibition stall design, avoid getting too carried away with display ideas that are too colorful or too complex – so much so that they take the focus off your brand and product or service.
Interactive activities are great fun at exhibitions and trade fairs – as long as they serve their purpose of connecting the customer to the brand.
To recognize good exhibition stall design, ask yourself a few questions –
Is it making full use of my company logo?
Are the colours, visuals, activities and representatives in accordance with my brand?
Is all the information on the display attractive and legible?
Are all the images/photographs appropriate?
Is the design suitable for the location, space and lighting?
Insider Tip
What looks good on the screen or paper may not be the same in reality. Ask your Exhibition Stall Designer about the feasibility of the proposed stall or booth design. You may need to make sure that all your displays are tried and tested in actual settings before finalizing the ideas.
Smart and Effective Exhibition Design (SEED) is a brand activation strategy by Interics Designs Pvt. Ltd. (one of Pune’s top ten agencies) for complete Exhibition Design Solutions from concept to commissioning.
