Go global at International Trade Shows in Europe

As any MNC or industrial company worth its salt knows, if you want to make it in the global arena, if you want to network and partner with international players, if you want to access international business - International trade shows are a must

Expos and trade shows are usually targeted at a specific industry, so you can pick your niche and reach a specific audience.

As per M+A Expo database, in the global trade show business, Europe is the leading place for trade fairs. More than 90% of leading international trade fairs is held in Europe. Most trade shows Europe take place in Germany. In the second place is Italy. Other important countries for trade shows Europe are: France, Spain and Russia. Trade shows Europe are characterized by a long trade fair tradition, which has developed over centuries.

International exhibitions offer a grand platform to introduce or build your brand on the world stage. Participation establishes credibility for your world-class capabilities and your brand. It’s also a way of staying abreast with the latest in the industry – innovations, competitors, marketing trends, associations, etc.

Hence, it is crucial that your exhibition stand design conveys your brand image, expertise and USPs. You need a bespoke exhibition stall that attracts maximum visitors to your stall and conveys a convincing image of your company so you can then gather effective leads to follow up on later.

SEED (Strategic Exhibition & Environment Display) is a proven pan-India and globally operating Exhibition Stand Design Company in India offering complete Exhibition Design solutions from concept to commissioning. SEED has delivered hundreds of stalls for both B2B and B2C clients at trade shows across India and abroad. SEED’s experienced team of architects and graphic designers complemented by a widespread network of reliable production vendors,stall builders & contractors ensures world-class creativity, impeccable quality and hassle-free execution.

Talk to SEED for your international expo booth design needs and ensure success on the global stage.

www. smartexhibitiondesign.com

CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

1. -          Appoint a professional design agency
2. -          Develop a creative stand with a strong key message
3. -          Ensure proper presentation of your brand
4. -          Train staff to man the stall
5. -          Inform customers & prospects about your participation

DURING THE SHOW

1. -          Ensure your staff is greeting visitors warmly and providing required information
2. -          Offer refreshments and/or giveaways to attract visitors
3. -          Distribute relevant sales collaterals
4. -           Scan attendees' badges or collect business cards to create a record of people you meet

AFTER THE SHOW

1. -          Follow-up with leads captured during the trade show
2. -          Help your prospects move to the next level
3. -          Review and analyze ‘lessons learned’
4. -          If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com