CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

1. -          Appoint a professional design agency
2. -          Develop a creative stand with a strong key message
3. -          Ensure proper presentation of your brand
4. -          Train staff to man the stall
5. -          Inform customers & prospects about your participation

DURING THE SHOW

1. -          Ensure your staff is greeting visitors warmly and providing required information
2. -          Offer refreshments and/or giveaways to attract visitors
3. -          Distribute relevant sales collaterals
4. -           Scan attendees' badges or collect business cards to create a record of people you meet

AFTER THE SHOW

1. -          Follow-up with leads captured during the trade show
2. -          Help your prospects move to the next level
3. -          Review and analyze ‘lessons learned’
4. -          If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) 'Changing Environment of Exhibitions', the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating a bespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by: 

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions - from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

Designing A Striking Business Exhibition Stall

There are a number of trade shows and exhibitions held each year with a numerous attractive expo booth designs with innovative ideas to attract visitors. Thus, when you participate in an expo, the first and most important thing to consider is the design of your booth!

The look, style and design of your expo display must properly reflect the image and message of your organization. Other important things you must consider while designing the perfect expo booth design are, colors or color combination, space for the stall, graphics, text and messages to be displayed and so on. All of these important aspects must be given time to make sure that your final exhibition stall design represents your organization well!

Space Utilization

One of the most important factors to be considered is the trade show booth space. Analyze the space allotted for your business exhibition stall and finalize the expo booth design accordingly. Also, ensure that the expo booth design you select, utilizes the space properly.

Consider Your Target Customers

When you design your business exhibition stall, ensure that you take into consideration the preferences of your target customers. Having a user friendly and attractive expo booth design is important in order to turn your exhibition stall visitors into potential customers!

Use of Effective Graphics

The most important graphic you can use, and which confirms your brand identity, is your company logo! The other text, images and graphics used for display should be appropriate and visible. Proper use of effective graphics helps a lot to attract visitors. The appropriate designs, graphics and texts at your business exhibition stall will define and reflect the message you want to communicate.

Enough Lighting

Many people forget the lighting bit or do not take it much seriously and that’s where a good and effective design fails! Not having enough and proper lighting has a number of disadvantages; for example, even if you have an effective expo booth design, lack of lighting can create dull and gloomy ambiance! On the other hand, proper lighting will not only help your visitors get a clear view of your products but will also ensure that they read the displayed text and messages correctly.

There are numerous ways and ideas to get creativestand designs; but taking help of professional exhibition stand designers will help you in creating an attractive yet professional business exhibition stall design, creating a strong impression of your product or brand at exhibitions. To know more about creative stand designs and to get the most creative business exhibition stall designs and modular stand designs, check out Smart and Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs Pvt. Ltd.