Before, During and After the Exhibition!

Business exhibitions play an important role when it comes to promoting a business. In fact, all such business exhibitions are great marketing tools that not only promote a business but also help generate a lot of new leads.

Here are a few tips on what you should do before, during and after your business exhibition to get the most out of it.

Before the exhibition

·         Know why you are exhibiting and set some objectives

·         Set your budget and review all costs including the costs to pay to your exhibition stand design company for the expo booth design

·         Try to get the best place for your expo booth

·         Prepare a plan to market the exhibition and your expo booth or exhibition stand

·         Review electrical connections, lighting, display units, storage areas etc. at your exhibition stand

During the exhibition

·         Ensure that all the required items have arrived at your exhibition stand without any damage

·         Arrange all your material and products properly in your business exhibition stall

·         Ensure that you have an arrangement to collect the details of all your visitors

·         Review other exhibitors, too! Especially your competitors

After the exhibition

·         Disassemble your exhibition stall carefully and make sure that all your leads are stored properly

·         Monitor all the gathered information of exhibition stall visitors and use it wisely to increase your business

·         Try to gain feedbacks by conducting surveys or by any other mean

·         And finally check if you have met with all your goals and objectives

Apart from these tips, it is also important to hire a professional exhibition stall fabricators or exhibition stand design company; since the look and feel of your exhibition stand will be the main aspects to reflect the overall image and message of your organization. Moreover, an experienced exhibition stand design company will help you make your expo booth design look highly creative as well as professional.

Also, remember to keep a follow up with all your visitors. Send emails separately to every person and request them to keep in touch with you and your organization.

If you are looking for a renowned and expert exhibition stall designer in Pune, visit Smart & Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs. SEED is one of the best exhibition stall designers in Pune to provide the most effective and unique expo booth designs.

Designing A Striking Business Exhibition Stall

There are a number of trade shows and exhibitions held each year with a numerous attractive expo booth designs with innovative ideas to attract visitors. Thus, when you participate in an expo, the first and most important thing to consider is the design of your booth!

The look, style and design of your expo display must properly reflect the image and message of your organization. Other important things you must consider while designing the perfect expo booth design are, colors or color combination, space for the stall, graphics, text and messages to be displayed and so on. All of these important aspects must be given time to make sure that your final exhibition stall design represents your organization well!

Space Utilization

One of the most important factors to be considered is the trade show booth space. Analyze the space allotted for your business exhibition stall and finalize the expo booth design accordingly. Also, ensure that the expo booth design you select, utilizes the space properly.

Consider Your Target Customers

When you design your business exhibition stall, ensure that you take into consideration the preferences of your target customers. Having a user friendly and attractive expo booth design is important in order to turn your exhibition stall visitors into potential customers!

Use of Effective Graphics

The most important graphic you can use, and which confirms your brand identity, is your company logo! The other text, images and graphics used for display should be appropriate and visible. Proper use of effective graphics helps a lot to attract visitors. The appropriate designs, graphics and texts at your business exhibition stall will define and reflect the message you want to communicate.

Enough Lighting

Many people forget the lighting bit or do not take it much seriously and that’s where a good and effective design fails! Not having enough and proper lighting has a number of disadvantages; for example, even if you have an effective expo booth design, lack of lighting can create dull and gloomy ambiance! On the other hand, proper lighting will not only help your visitors get a clear view of your products but will also ensure that they read the displayed text and messages correctly.

There are numerous ways and ideas to get creativestand designs; but taking help of professional exhibition stand designers will help you in creating an attractive yet professional business exhibition stall design, creating a strong impression of your product or brand at exhibitions. To know more about creative stand designs and to get the most creative business exhibition stall designs and modular stand designs, check out Smart and Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs Pvt. Ltd.