What's trending in Exhibition Stand Design?

What's trending in Exhibition Stand Design?

In exhibition stand design, while so much changes, there is much that remains the same. As the business world gets more competitive, as more players invest in trade show booths as an effective marketing tool, the challenge is to design and build an exhibition stand that makes the right impact.

Here are some trends you can use to ensure your expo stand is more than just a simple showcase.

Experiential Marketing

It’s getting really easy to set up VR gear so we’re going to see more and more companies engaging in experiential marketing. Gamification and other engagement solutions are being adopted. Engage a creative exhibition design company to find an experiential marketing opportunity that will attract and engage your audience and create differentiation.

Customisation

Brand awareness and consistency remains crucial in trade show booth design. A bespoke exhibition stand with customised literature and branding throughout the stand is an effective way of communicating your brand and its values, building brand image and achieving brand recall. Customised stand design, graphics and displays — maybe even a themed stand — can help you stand out and draw footfalls.

Technology

The technology space is in a state of constant innovation. Today there are a number of ‘inventions’ you can use to your benefit. Digital graphics are a big draw so you can use display screens to show your logo, corporate films or product videos.

You could also offer inexpensive conveniences such as free WiFi or a charging booth for the visitors’ smartphones. This will offer a seamless way to initiate conversations with visitors, and you can chat about your products while they charge their device. Placing a QR code close to the charging station can encourage visitors to link to your website, YouTube video, etc.

Lighting

Lighting continues to be a focus as it not only makes the booth more welcoming, it helps to draw attention to unique graphics, important messaging or exclusive parts of the stand. The advancements in lighting technology mean that there are many lighting options to create ambiance on an exhibition stand. Designers will focus on lighting fixtures and LED light walls that complement the branding and stand graphics in the stall.

Limited information

Designers have realised that although a stand offers limited space and you want the biggest bang for your buck, cramming it is counter-productive. The trend is to respect empty space and not clutter the booth with too much information.

In design too, less is more. Too many static images are to be avoided, as is using too many different fonts and colours. The focus should be to get the message across in the quickest time — a ‘busy’ booth could confuse the main communication.

Booth staff

Professional booth staff is essential. After all, trade shows are a platform for live, face-to-face interaction with customers, so booth staffers will have a major impact on how well you perform. The trend is to select a team well in advance and train them so that they draw in leads and engage visitors effectively. Even a poorly designed booth can be uplifted by a well-trained, highly motivated booth staff.

Conclusion

Exhibiting at an expo or trade fair can be a rewarding experience for your business, but efforts and investments have to be made to reap the best ROI.

Following the trends amplified in this article will certainly go a long way in creating a truly successful exhibition stand design, conveying the most positive impression of your people and business.

Joining hands with an experienced and creative exhibition stand design & build company will ensure results. SEED (Smart Exhibition & Environment Display), a leading Exhibition Stand Design company with over 25 years of real-world experience, can assist with complete Exhibition Design solutionsfrom concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services — and has both the artistic skills and fabrication knowhow to deliver effective and impactful designs that optimize usage of space, enhance corporate branding and maximize return on investment.

Contact www. smartexhibitiondesign.com

Bright ideas in exhibition stall design

As we come close to the end of 2018, it’s time to gear up for a busy season of trade shows. In India, winter is a popular time of year and there are a number of expos and trade shows in the offing.

It’s time to plan how to make the most of your exhibition budget. You’ve probably already decided and booked your space at the exhibitions of your choice, so now it’s time to partner with a creative and reliable exhibition stall design & construction agency that can deliver best designs and ROI. 

Here are some of the current trends in exhibition design that you should be aware of. 

Less wood, more aluminium

Earlier, modular stands were created out of wood, but recent developments in the industry have changed that. The latest trend is lightweight aluminium panels which can be joined together easily and can be assembled in half (or even less) of the time it takes to build a wooden stand. What’s more, these aluminium frames can feature easy-change fabric graphics or graphics on a rigid substrate such as foam board which means you can have custom branding at a fraction of the cost compared to a wooden stand.

Things are getting curvy

The days of square layouts and boxy construction are gone. From shell schemes to the gantry rigs, stand designers are experimenting with curves that will help create a point of difference at the trade show. Curved stands mean your branding can be seen from every angle, and can be used creatively for different objectives. For example, for displaying company history or a timeline of innovation, curved surfaces offer a creative flow. In larger exhibition stands, curves are being used to create little booths for private interaction with select visitors.

Best of all, curved stands are no longer as expensive as they used to be, so more and more exhibitors can use them in their creative exhibition stand design.

Focus on lights

Lighting has always been an important element of exhibition stand design and now, with the advancements in lighting technology, creative exhibition stall designers have a large and exciting range of options to work with. Designers will focus on creating the right lighting accent for the custom exhibition stands, so that it compliments and enhances the branding and colour palette chosen for the stand.

LED light walls, backlit displays, LED-illuminated portable displays and backlit accessories such as light box counters and center towers can be used to fantastic effect for award winning exhibition stand design. Not only does backlighting take display graphics to the next level, it creates brand visibility from afar, attracting attention and footfalls for your stand.

Complimentary offerings

These days, almost everyone carries multiple devices which need charging. That’s why in more and more public places, we see more and more charging stations. Offering such a service is a good way to attract visitors to your exhibition stand, as is providing refreshments. Visitors spend hours at trade shows, and so a cool drink or small snack is always welcome. You can use digital technology to publicise your offering – and drive traffic to your stall. Then, while visitors wait for their device to charge or sip on your complimentary drink, your sales staff will have a good chance to initiate conversation and engage in some meaningful sales talk. 

Interactive technology

Exhibitors are increasingly using interactive technology such as Virtual Reality to engage the audience in a trade show setting.  It helps to attract visitors, keep them occupied if the staff is busy, and conduct some experiential marketing. By including a virtual reality headset or game, you can demonstrate your company’s offerings in a memorable way, and add an element of fun to the experience. 

For a successful trade show booth experience, it pays to collaborate with an exhibition stand design company that has the experience, skills and creativity to deliver maximum impact. SEED (Smart Exhibition & Environment Display) can assist with complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design and an impressive list of clients and award-winning stands to its credit. 

As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.  Our team of professional designers & architects stay abreast with the latest trends and create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. 

Contact www. smartexhibitiondesign.com

Space Management in effective Exhibition Stall Design

Exhibitions and trade shows are now an important part of the corporate marketing mix. They are an opportunity to interface with customers and the industry. With expert designers, innovative space planning and creative branding, exhibitors can maximize on the opportunity and garner the returns they desire.

Smart utilization of space is crucial to effective exhibition stall designing. Space planning and usage will make your booth stand out and attract footfalls. In the given space, the designer has to use his/her designing innovativeness and create a strategic floor plan that provides for product placement, branding, live activities, customer interactions, storage and more.

If the exhibition stall is small, the number of exhibits needs to be limited, leaving enough space for visitors to move around. Visibility is also an important consideration, and the exhibition booth displays and signage must be clear and welcoming.

For companies, every expo they participate in is a big investment – of money, time, manpower, inventory and energy. Needless to state, exhibitors expect returns on their investment. Only an experienced agency with expert command over the entire architecture, artistic skills and fabrication knowhow can deliver effective and impactful designs that optimize usage of space and maximize return on investment.

SEED (Smart Exhibition & Environment Display) can assist with completeExhibition Design solutions from concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services – design, elevation planning, branding, fabrication, execution.

SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.  Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with the highest levels of finish, quality, economy and hassle-free timeliness.

Contact US: www.smartexhibitiondesign.com