Thursday, 7 October 2021

SPATIAL BRANDING: BRINGING THE BRAND TO LIFE

 


Spatial branding or space branding is the way we apply the brand to physical space. It involves a fusion of disciplines - branding strategy, graphic design, interior design, marketing - so your brand is decoded in the spatial environment.

In fact, whether you like it or not, whether there is a planned brand expression or not, your office is a space that is being experienced and decoded by the people who use it. The walls and interiors speak to your employees and visitors.

Question is, what do they say? As an experienced brand consultancy and spatial design agency for over two decades, Interics Designs believes every office, retail store or corporate premises offers potential for brand building. And every un-branded workplace is a missed opportunity.

SPATIAL BRANDING FOR OFFICES

Your business could be focussed on digital services, industrial goods or consumer products, chances are your company has a physical office. The workspace is a golden opportunity to decode your brand.

After all, a brand depends on its people, so a good way to bring your brand alive in by turning your offices, factories and internal spaces into brand experiences. Work environments cam  impact how well employees and associates understand a brand, and how they translate its brand promise in their work and interactions with external stakeholders.

Un-branded spaces lack identity and character. A branded space looks professional and distinctive. Done strategically and done well, office branding can create an environment that builds brand image, boosts creativity, loyalty, pride and productivity.

The entire environment can be used to communicate about the brand and build engagement. The space can be used for providing historical and product information, for meaningful expressions of the company's values, displaying milestones and achievements to instil credibility and pride of association - amongst both internal and external customers.

Branded spatial environments let people touch, tour and interact with your brand in physical spaces – making it experiential. Components of a branded environment can include choices of display and fitting finish materials, environmental graphics, creative installations, interactive displays, way-finding devices and signage and identity systems. Strategic use of corporate logo and colours can accentuate the brand experience.

SPATIAL BRANDING FOR RETAIL

The physical space is a primary asset to communicate with customers in a retail store. The retail industry relies heavily on in-store design to attract customers and influence their purchasing behaviour. Branded spaces build better understanding of the brand and products, improve the shopping experience and foster loyalty.

Customers are even willing to pay a higher price for products purchased in a well-planned, consumer-friendly, engaging and visually-appealing environment.

A brand having multiple stores should ideally aim for synergy and standardisation, providing the same look and feel, no matter the location. An often-cited example is that of Apple which has made its store design and spatial branding an actual asset of the brand.

Store design and in-store branding have to be regarded as integral parts of the overall retail brand strategy. Retail space branding can be optimised through different aspects, such as:

- floor plans

- lighting displays

- colour and material choices

- interactive and customisable experiences using technology such as touch screens or sensorial artefacts like aromas

- thematic graphics

- creative branding and logo presentation

INTERICS IN-SPACES

IN-SPACES is a specialised offering from Interics Designs, leading brand image building agency and retail branding agency in India. We look at Workspace and Retail environments as an opportunity for revealing the true character of your Brand, engaging dynamically with the customers and staff, inspiring a positive gut feeling, and ultimately making the Spatial Experience memorable.

IN-SPACES has over two decades of experience developing objective-driven brand spaces that impact, engage and interact with stakeholders. Our team of space design consultants not only understand branding requirements and are good at strategy, but also hardcore designing and production experts who are proficient at transforming imaginative ideas into winning 3-dimensional structures.

We partner with you through the project lifecycle – from concept to commissioning with the goal to enhance value perception of your brand, reflect the quality of your business delivery, inspire customers and increase trust among your audiences while ensuring a customized, hassle-free and quality experience for you.

Visit our website to explore some of our successful space branding projects.

 

Sunday, 29 November 2020

THE IMPORTANCE OF OFFICE BRANDING

 

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Before we come to the importance of office branding, let’s discuss what is office branding. Office branding is all about shaping the dynamics, decor and infrastructure of an office so that it reflects the theme, values, culture and brand of the company.

Studies show an office space that intrinsically reflects a company’s culture, values and brand fosters a more engaged, productive and satisfied workforce. For visitors, corporate office branding delivers consistency of brand and improves how they perceive the brand.

Environmental branding of workplaces is much more than some colour on the walls or logos splashed everywhere. Effective workplace branding involves strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create brand experience, uplift mood and influence productivity.

Here are some ways in which office branding impacts a company:

Creates sense of community

A branded workspace is a daily reminder that everyone there is working to achieve a common goal. A brand that’s easily seen and understood creates a sense of community. Being a part of a company that’s impressively presented instills a sense of pride and ownership. By integrating brand ‘DNA’ into the office, by using visually aesthetic design, you create a workplace that’s conducive to creativity, motivation, pride and therefore, productivity.

A branded workspace enhances employee understanding and adoption of business objectives and company values, as well as improves employee wellbeing and retention.

Attracts & impresses clients

Imagine you’re a prospective client, walking into a company’s office. And you see the company’s culture, values and brand story creatively displayed. You see the latest design trends at work, creating a dramatic first impression. The spatial branding is bound to have a positive impact, inviting you to do business with the company.

Effective office branding informs visitors about your business and your brand. A bespoke office environment helps build confidence in your brand and your capabilities.

Boosts creativity

Make your workplace comfortable and aesthetically pleasing; make the environment contemporary and vibrant – and you create a lively, liberating space where employees feel energised, engaged and motivated to innovative thinking.

A branded workplace connects employees to their purpose by reminding them of the organization’s values and their role in that journey. When employees feel valued and inspired, they do their best work.

Builds differentiation

Setting yourself apart, making your brand stand out are becoming increasingly difficult in the modern world. If your company has a standard, pleasant but ordinary office environment, you’re missing out on a special opportunity to create differentiation. And you’re wasting a chance to make your best first impression.

Whether for new clients or potential employees, your office is an introduction to your brand and core values. It defines your brand personality and sets you apart.

Conclusion

Just think. A typical employee spends more waking hours in office than anywhere else. Why not make the most of this opportunity and make sure that every person who works at your office lives and breathes the brand? Your brand, core values and mission are at the heart of your organisation. Office environment design helps you put them at the heart of your office too. With spatial branding, you can extend and blend the brand’s personality across your premises, from the car park to the cafeteria, the reception area to meeting rooms.

Consult SEED (Smart Exhibition & Environmental Display). SEED is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding.

Established in 1988, SEED has proven expertise and considerable experience in office branding, brand experience centers, tech centers and other space design. With environmentalgraphic design, we execute projects to transform office buildings into physical manifestation of your brand so when employees and visitors enter, they actually ‘step into’ your brand. Using a blend of graphic design, interactive design, informative design and 3D design, the complete package tells a story, extends and elevates the brand experience, creates a ‘wow’ factor that is impressive and inviting.

Check out INSPACE’s impressive portfolio on www. smartexhibitiondesign.com

Saturday, 31 October 2020

HOW OFFICE SPACE DESIGN CAN IMPACT CORPORATE CULTURE AND BRAND IMAGE

 

It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.

An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.

Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.

Some basic aspects that make a difference include:

Layout design

The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.

Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.

Comfort

We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort – such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.

Lighting

Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.

Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.

Accoustics

Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy – especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.

Off-work zones

Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.

These are some of the elements involved in creative office branding design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced, Creative Office Branding agency such as Interics Designs can help.

For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.




 

We are a corporate office branding agency offering creative space branding design services and retail branding services, as well as factory branding services. We specialize in branded environments, designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.

Interics also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.

As a strategic brand consultancy, Interics Designs has the experience to design and execute workplace branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, Interics delivers effective workplace branding.

For office space branding services that can transform your office, contact Interics Inspaces today.


Thursday, 24 September 2020

How Office Space Design Can Impact Corporate Culture and Brand Image



It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.

An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.

Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.

Some basic aspects that make a difference include:

Layout design:

The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.

Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.

Comfort:

We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort — such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.

Lighting:

Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.

Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.

Accoustics:

Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy — especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.

Off-work zones:

Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.

These are some of the elements involved in creative office space design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced agency such as InSpace Designs can help.

For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.

We specialize in designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.

InSpace design also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.

As a strategic brand consultancy, InSpace Designs has the experience to design and execute spatial branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, InSpace Design delivers effective workplace branding.

For office design that can transform your office, contact InSpace today.

Monday, 27 April 2020

Workspace Branding: an essential element of Corporate Interiors and fitouts




Today, across corporate offices and other workplaces, companies are creating deeper engagement with employees and visitors through environmental graphics.

Environmental graphic design combines various design disciplines to connect people, brand and culture in a physical space. It uses elements of graphic, interior, architectural, landscape and other types of design to transform a space and make it more meaningful for the people who visit or use it. 
Corporate office branding with innovative environmental graphic design is a powerful tool to tell a story that supports your corporate vision, builds a sense of belonging, and reinforces brand uniqueness.

Why have branding in the workplace?
According to statistics found in the “Impact of Office Design on Business Performance” by the British Council for Offices, the workplace environment accounts for as much as 25 percent of job satisfaction, and can affect performance by as much as 5 percent for individuals and 11 percent for teams.

Studies have shown that an office that reflects the company’s culture, values and brand promise, fosters a more productive, united and satisfied team. It enhances employee understanding and adoption of business objectives and company values, as well as reinforces why prospective clients and employees should work with you. 

In our sensory overload society, it is more important than ever to develop a consistent and clear expression of what an organization values and represents. Office space design agencies can help organizations maximize their brand expression opportunity in their physical facilities. By strategically and creatively integrating brand with interiors, workplace branding designers can mould the user experience in three dimensions, using every space to tell a story and build the brand. 
Office branding, the Interics way

At Interics Designs,  we use different concepts to brand and build your office space. Taking a strategic and integrated approach, we build content and design that resonates with all stakeholders on both emotional and logical levels. 

Interics Designs’ division IN-SPACES uses different media and materials, develops themes and visual language, designs original installations to create a unique space that instills pride, boosts confidence and builds brand.

Interics Designs’ specialised IN-SPACES solution covers the overall office branding and office environment using graphic design, interactive design, informative design and 3D design. The complete package is designed to extend and elevate the brand experience, create a ‘wow’ factor that is impressive and inviting.

Some crucial elements include:
-Fascade branding for brand impact at the entrance
-Wayfinding/signage systems to facilitate navigation and provide clear, concise information
-Murals and installations that infuse original aesthetics with bland office spaces
-Workstation wall branding with wall graphics to create vibrant, motivating work spaces
-Cafeteria branding to add spice to refreshment breaks
-Recreation/Breakout zone branding 

For large multi-nationals and Indian conglomerates, across corporate offices and regional offices, IN-SPACES systematically integrates brand image in space, designing environments which are both engaging and communicative. One of the few global environment branding design firms in India and in the business for over two decades, we have developed a unique delivery system that ensures high quality outcomes with sound time management and cost effectiveness in execution.

To discover how space branding can make a difference to your corporate workplace, contact us at www.smartexhibitiondesign.com and www.intericsdesigns.com




Tuesday, 15 October 2019

5 Ways in Which Exhibitions Can Help Your Brand

In a world where technology and data have made almost all business processes electronic, there is an undeniable distance created between manufacturers/ marketeers and their customers. Marketing teams often manage operations without leaving their desks. Exhibitions help to bridge this gap.
5 Ways in Which Exhibitions Can Help Your Brand
5 Ways in Which Exhibitions Can Help Your Brand
Trade shows and exhibitions serve as a platform for companies, consumers, professionals and industry experts to come together, share information, network and build business relationships. Across the world, exhibitions are an essential part of product marketing and brand building. In emerging markets like India, they serve as influential catalysts for industrial and commercial growth.
So how can exhibitions help your brand? Let’s discuss some of the ways exhibitions can benefit your brand.
1. Showcase your brand
Exhibitions offer businesses a platform to create a lasting impression and engage customers in a way that is more impactful and memorable than most other marketing media. Companies can showcase their brand, promote their brand values and strengths with creative exhibition booth design. With eye-catching product displays, immersive virtual reality experiences, unique giveaways and other promotional ideas, customers can better experience your brand.
2. Face-to-face interaction

Research, marketing, advertising, taking orders, deliveries, answering queries – almost everything today can be done digitally. However, customers still want ‘real’ interaction with the brands they are buying. They want to meet real people and build real relationships. Exhibitions offer this opportunity to introduce yourself and your company, personally present your product or service, listen to customer opinion and build ‘real’ customer relations.
3. Learning
Exhibitions offer a great learning experience. You can interact with customers and encourage feedback which will help you gain insights to improve your product or service. You also get a chance to study the competition, update knowledge, listen to industry experts at seminars that are organised at the trade show, and generally get the pulse of the market or industry.
4. Targeted marketing
Generally, exhibitions are organised for a specific industry, so exhibitors can participate in the ones most relevant to them and their offering. Here, brands can showcase their products and technologies to a niche audience. Unlike advertising, where money is spent on a more blurred and mass audience, trade shows are more specific and relevant. Visitors are people who are interested in your industry and specifically looking for the products on display.
5. Product launch
Exhibitions can be used as soft launch pads for new innovations and product upgrades. Feasibility can be put to the test. If the new product does not appeal to the niche audience at the trade show, it will most probably not work in the market. Also, such launches can help garner invaluable feedback so companies can modify and tailor their innovations before the hard launch.
No wonder that many companies now consider business exhibitions and trade fairs a vital element of their marketing strategy. Point to remember is that participation is not a guarantee for big sales, but it will definitely contribute to brand building. Overall, considering the many advantages and benefits to be gained, exhibitions deliver good return on investment.

Thursday, 26 September 2019

8 Tips for a Successful Exhibition in India

Exhibitions and expos are growing in popularity as more and more businesses experience the advantages of participation. An exhibition is an ideal platform to promote products and services. It gives manufacturers/suppliers an opportunity to engage with clients and prospects face-to-face. It’s an arena to build brand and develop customer base. It works as a test market for new innovations, and as a forum for networking and studying the market. 
8 Tips for a Successful Exhibition in India
8 Tips for a Successful Exhibition in India
Exhibitions and trade shows is a fast-growing industry worldwide, with Germany leading with two-thirds of the global market share. In India, there are over 700 major trade shows being organised every year, generating business of Rs.65,000 Cr.
Through the year, in cities and towns across the country, there are trade shows and industry expos being held. However, participation in a trade show can be expensive. So if you want results, and good return on investment from your exhibition in India, we have some tips to help you pave the way to success.
Tip 1: Select the relevant trade show
There are different trade shows for different industries. Pick the appropriate one for your business. Research the show, check how reputed it is, which companies participated and how many visitors attended in the previous year, analyse whether your TG will be attracted or not, etc. This background study will help you decide if a particular exhibition is right for your company.
Tip 2: Appoint a creative exhibition stand designer
The look and design of your stall is critical to attract eyeballs and footfalls. Your competitors will be at the show too, so your exhibition stall design should stand out in the crowd. Plan the layout in a way that facilitates circulation of booth traffic; ensure the trade fair booth design represents your brand appropriately; use creative gimmicks, interesting colours, materials and lighting to attract attention. Hire an experienced expo stand design agency that will create and execute a bespoke exhibition stand that enhances brand value and draws more visitors – in the city or cities required.
Tip 3: Keep collateral ready and handy
Plan all the marketing collateral you need for the show. Business cards, brochures, promotional leaflets, branded giveaways, etc. should all be designed and printed in sufficient quantity for the show. If your product and trade show TG warrant vernacular communication, have your leaflets translated and printed in the relevant language to improve reach.
Tip 4: Make bookings in time
Whether it is registration and stall booking or travel plans to the city of the trade show, it makes sense to do it early. The best spots, the closest hotels, air or train tickets – all such bookings should be made in advance for best results and maximum savings.
Tip 5: Appoint & train staff
A trade show is the most interactive marketing tool. It’s a platform to meet and communicate with potential and existing customers face to face. So naturally, your stall staff should be the best. Cordial and hospitable, knowledgeable and convincing – your staff should be well trained for the trade show. They must be fully aware of the company’s exhibition strategy, the products on display. Train them in advance; practice typical questions and answers with them. Explain dos and don’ts. They should be able to obtain information that facilitates lead generation and follow-up.
 Tip 6: Gather & annotate leads
Gathering leads is one of the main objectives of a trade show booth, so make sure you gather as many as you can. When interacting or handing out leaflets or gifts, get the visitor’s business card. Based on your reading of the visitor, make notes on the card or a separate diary, about special points you may have discussed, any follow-up plan you may think of, additional information promised, etc. This will come in handy after the trade show as reference for communication.  
Tip 7: Create pre-event buzz
Trade shows are a big investment. It pays to create a buzz around your participation to draw the right people to your trade show stall. Think digital. Send emailers and messages to existing clients inviting them to the upcoming exhibition. Create ads or banners on your website and social media sites. Set up meetings with attendees at your booth, days prior to the show. Pre-event marketing can help ensure a great turnout for your exhibition stand!
Tip 8: Start early
Planning and preparation is imperative for a successful exhibition stall. Whether working with an agency to design a custom-built exhibition stand, printing marketing collateral, executing the pre-event marketing plan, preparing for the particular location – the earlier you start, the better the outcome. Even finding out more about the location of the trade show, facilities available in the area, timelines and deadlines, distances, cultural aspects, etc. – can help you be better organized so you minimize problems and errors at the show.
Whether you are using the show to unveil a new product, simply draw attention to your brand and business, or you are trying to network for business partners, vendors and new customers, keep these tips in mind, and you’re sure to achieve your goals and have a successful trade show.