PERSONALIZED WORKSPACES CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE

 

The employees and the internal stakeholders of the company are as important as the customers. They play a crucial role in driving the company’s success. Creating a comfortable and personalized work environment for the employees is smart way to increase productivity. This not only helps to create a strong connection between the brand and its stakeholders but also helps the brand stand out among competitors. 

Adding relatable local elements in the workspace branding is an effective way to create an immediate personal connection with the internal stakeholders. While creating a local connect and deriving inspiration from a particular region’s culture and heritage an important question that arises is how to combine these inspirations with Brands of Diverse offerings. 

How to create a personal connect with the brand? 

Some of the important points to keep in mind while conceptualizing such projects are: 

1) Understanding the objectives of the brand 

Understanding the precise business objectives as well as the objective of the space is a very important milestone in the design process that accelerates the research process and helps build a relevant narrative.

 2) Identifying the Audience and Activities happening in the space 

Typically, a workspace has several areas and each area has its own objective and stakeholders. The design process must accommodate each of these zones with a comprehensive understanding of the objectives of the zones. 

3) Preserving the brand essence 

Local inspirations require a lot of research on the culture, lifestyle and history of the place. It is often tempting to add as many impressive elements of the culture as possible. Hence, a constant self-reminder to keep in touch with the Brand story is extremely important. 

4) Building a future proof Narrative 

In a fast-paced world, many aspects of businesses keep changing. To build a future-proof narrative, understanding of the Vision, Mission and values along with the long-term plans of the company is imperative. 

Being one of the topmost Creative Branding Agencies, Interics has come across several such projects. One of the monumental projects we executed with a local theme was for a leading global Mining Company.

 Theme and Narrative

The company’s office branding all over India is built on Product offerings and the company's philosophy and values. With a freedom to explore a creative theme and the objective of creating a deeper connect with the local audience Interics came up with an Intelligent design system for the company.

 or the Pune corporate office design, we created a language inspired by India’s rich architectural and art heritage; it’s outstanding craftsmanship and culture.

 The theme – ‘Products to Presence’ was established by connecting the company’s corporate values and strengths with the company’s widespread presence in India.

 

Design and Execution 

With a thorough research on Indian art & culture, Interics integrated these aspects in their corporate space by using a unique design language carried across the space. 

The workplace concept was brought to life by integrating modern materials and technologies with local craft and artisanal skills across a variety of panel surfaces, exhibits, graphics and installations in the work place.

 Keeping a deep understanding of the intricacies and logics behind the Indian culture,each design was conceptualized and articulated juxtaposing the company’s offerings and philosophies with Indian heritage to create creative and original artworks. 

Result 

The research, ideation and creative processes resulted in a captivating Spatial design that impacts, engages and interacts with stakeholders. 

The vibrant workplace also narrates the brand story and evokes a variety of emotions. It creates a sense of belonging and instigates creativity. 

Conclusion 

Articulating personalized spaces requires an immense level of research and understanding of the brand as well as the culture of the local space. An experienced brand marketing agency like Interics with diverse domain knowledge will be able to create innovative narrations as well as creative and original designs. 

Contact INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a special sector of Interics Designs - a full-service creative design agency in India, Branding agency and Brand design agency- with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com

Sustainable Space Design

 In the present day, sustainability has become a major objective for businesses in almost all industries. Hence, space design professionals need to create and design concepts and spaces with a predominant focus on sustainability for the environment, the space being designed and the occupants of the space.

 

When space designers design a concept, they strive to ensure the lowest possible environmental impact, reduce the carbon footprint, and use recycled materials. The Space Design industry today is already quite dedicated to this cause and ensures that sustainability prevails in their creations.

 

What is Sustainability in Space Design?

 

Sustainability in design can be explained as the use of materials and objects that adhere to principles of economic and ecological sustainability, with the major focus being on the latter. Another aspect of sustainability in space design is the longevity of the designs - think of timeless spaces that persist over time - thus avoiding renovation and redecoration of the space every few years.

The Environmental Protection Agency considers indoor air pollution as one of the top 5 threats to public health. This has come about due to the use of materials and products with a high level of toxic emissions. Hence, it is important for space designers to create and design concepts that are not only exceptional but also do not harm the planet.

 

How to Implement Sustainable Space Design?

 

The main goal of sustainability in space design is to be environmentally friendly, use recyclable materials and reuse materials that might originally be single-purpose. The concept of sustainable design has now become a trend in this industry.

 

The characteristics of sustainable space design are:

 

●     Reduction of environmental impact

One of the avenues of reducing polluting emissions into the environment is to use raw materials that do not exploit natural resources.

●     Improved energy efficiency

Sustainable space design that is responsible in regards to greenhouse gas emissions must meet certain prerequisites such as favouring natural light, reducing energy consumption and using colours that reduce the need for artificial lighting.

●     Promotion of recyclable and reusable materials

Our circular economies have been reasonably effective at extracting reusable and recyclable materials from waste and scrap for greatly reduced environmental impact. Therefore, it is imperative for space designers to use these reusable elements and recyclable materials when designing spaces.

●     Creation of healthy spaces

Another element of making space design sustainable is to prioritise the creation of healthy spaces. Quite often, the chemicals used in the creation of space design elements can be harmful to the environment as well as people’s health. Great space design strives to create healthy and natural spaces that are free of pollutants and allergens and are easy to clean and maintain.

 

Sustainable Materials for Space Design

 

Sustainable space design materials not only lower your ecological footprint but also add an earthen feel to your spaces. The elegant look that these materials bring to a space might surprise you!

Some of the best sustainable space design materials are:

●     Recycled steel

Steel created from recycled materials uses 75% less energy than that created from raw materials.

●     Sheep’s wool

This is a sustainable and swiftly renewable resource.

●     Reclaimed wood

Using reclaimed wood reduces the demand for fresh wood.

●     Bamboo

Bamboo is 100% biodegradable, antibacterial and eco-friendly. It also grows back quickly within 3-5 years.

●     Cork

As only the bark of the tree is scraped off to harvest cork, the tree is not cut down and continues to grow, making it a renewable resource.

●     Straw bales

These take negligible energy to manufacture and can be considered a renewable material. Straw bales are often used as bedding.

●     Organic cotton

It is cultivated without the use of herbicides, pesticides and other chemical fertilisers. This has immense health and environmental benefits.

●     Felt

This is a textile that is manufactured by matting, condensing and pressing fibres together. It has a low environmental impact and is completely biodegradable. It is generally used to make drapes and furniture.

●     Jute

Jute grows quickly within 4-6 months. Similar to bamboo, it is an efficient source of renewable material. Jute also absorbs carbon dioxide and releases oxygen much faster than trees. It is generally used in making rugs.

 

Conclusion

 

Recycling resources, materials and waste is an integral part of sustainability because it ameliorates the negative impact on the environment and helps preserve natural resources. A renowned space design agency like Interics INSpaces can help you accomplish this in your spaces.

 

Connect with INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a division of Interics Designs - a full-service creative design agency in India - with extensive experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

With over 34 years of operations under its belt, INSpaces - an accomplished exhibition stall design agency - has the authentic expertise and an illustrious track record in office branding, brand experience centres, tech centres and other space design jobs. When it comes to environmental graphic design, we are the corporate branding agency that culminates projects to transform your office premises into a physical manifestation of your brand. This makes sure that when employees and visitors enter the spaces, they walk through your brand. With a strong blend of graphic design, interactive design and 3D design, INSpaces uses the holistic package to tell a story that extends and elevates your brand experience and kindles a distinct, impressive and inviting experience.

Have a look at INSpaces’ splendid portfolio at www.smartexhibitiondesign.com

Creating a Memorable Trade Show Experience

 

In a fast-paced digitalized world, with an array of platforms to communicate and engage with prospects, Trade Shows remain a valuable marketing tool for a variety of businesses in a cornucopia of industries. Trade Shows enable enterprises of various scales to create collaborative platforms for their industries in order to endorse and promote their products and services. Hence, they are valuable tools for both buyers and sellers alike.

 

What is the purpose of a Trade Show?

 

Some of the many reasons for choosing to exhibit at a Trade Show include:

 

●     Making Sales - The most important facet of trade show success. Achieving sales targets during tradeshows is the definition of winning.

●     Capturing Leads - Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.

●     Analysing Your Competition - It’s important to know what your competitors are up to like the technologies they use and the marketing approach they take.

●     Engaging with Existing Customers - It’s important to keep building relationships with and offering benefits to existing customers as they are more likely to invest in your new products and services.

●     Introducing new Products/Services - Your new products can end up benefiting both old and new customers. Participating in a tradeshow will give you a better idea of the right customers for your new offerings.

●     Account-based Marketing - Going into a tradeshow, with a plan of who you’d like to speak with can help you create a strategy that’s most likely to convert them.

●     Gathering Feedback - Feedback helps you improve upon your services, sales and marketing efforts. You could even receive revolutionary feedback that transforms your activities.

●     Spotting Trends - It is important to spot new trends in advance in order to stay relevant and avoid a one-hit-wonder.

 

What exactly happens at a Trade Show?

 

With the participation of a large number of businesses in a tradeshow, it can be difficult to convert the received and collected information into a concrete decision. This is why most tradeshows organize breakout sessions for networking and for creating value for visitors.

 

Most tradeshows engage in this through:

 

1. Workshops - Discussions and activities revolving around an industry theme or topic.
   
   
2. Breakout sessions - Usually conducted within a workshop, with smaller teams discussing smaller themes and comparing ideas.
   
   
3. Media opportunities - These come at an extra cost, but a little bit of extra promotion can go a long way and get you some media attention and increase interest.
   
   
4. Networking events - These are put together by certain trade shows and trade show partners for networking either during or after events.
   
   
5. Awards - Some trade shows also honour people who have completed a particular time period of service in the industry, and those that have achieved great things.
   
   
6. Speakers - These speakers are usually people with a lot of industry knowledge or a unique take on a particular subject and can pull large crowds of people if they’re popular.

 

Creating a Memorable Trade Show Booth Design

The most creatively designed trade show booths - usually by a creative branding agency - are normally the most popular ones at the event. They tend to see a large number of visitors, generate a good number of leads, and have the biggest impact on Social Media.

 

As the competition increases and more and more complex booth designs are made, you will need to work harder and be smarter to find an edge that will draw crowds.

Some important design tips to make a bigger impact are:

 

1. Make it interactive
   
   Using tactile, multisensory, 3d Installations in your exhibition booth creates a more lasting image of your brand in the visitor’s mind. It is easier for the visitors to create an association with the brand when they have active engagement opportunities.
   
   
2. Accurate placement of messaging is the key to Client Awareness

You will have to ensure that your key messaging is easily legible by placing it such that it is in the cone of vision of the visitor. The content should be short, crisp and shouldn't exceed the attention span of a person who has visited several booths before yours.

 

3. Use the rule of ‘Less is More’
   
   You should make good use of empty and negative spaces in your space design as well as graphics to maintain a visual balance and keep your booth clean and inviting. Too many elements can create visual clutter and create instant disinterest and confusion.
   
   
4. Quality of your booth is the reflection of your brand
   
   High resolution images,material and lighting quality are some of the most crucial points to keep in mind while executing your stall. The colours, material, images, structural elements should all be precise and relevant to your brand.
   
   
5. Keep the focus on your brand
   
   The structure as well as the graphics should have a reflection of your brand. Each element should be inspired by the visual equity and desired perception of your brand. The booth should have consistent branding to make your booth easy to locate and identify.
   
   
6. Lighting and highlighting
   
   Using the correct amount of lighting to highlight and accentuate the important elements of your stall is very important. Precise lighting can bring out the ‘wow’ element in the stall design and make your stall instantly stand out.

 

 

Conclusion

 

There are a number of factors that go into making a memorable trade show experience - something that can only be done successfully by an experienced exhibition stand design agency.

 

Connect with INSpaces for all your international exhibition stall design,spatial branding and corporate office branding needs. INSpaces is a division of Interics Designs - a multi-disciplinary creative design agency in India - with extensive experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

With decades of operations under its belt, INSpaces - an accomplished exhibition stall design agency - has the proven expertise and a storied track record in office branding, brand experience centres, tech centres and other space design jobs. When it comes to environmental graphic design, we are the corporate branding agency that executes projects to transform your office premises into a physical manifestation of your brand. This ensures that when employees and visitors enter, they walk through your brand. With a strong blend of graphic design, interactive design and 3D design, INSpaces uses the complete package to tell a story that extends and elevates your brand experience and engenders a distinct, impressive and inviting experience.

Have a look at INSpaces’ formidable portfolio at www.smartexhibitiondesign.com.

BENEFITS OF EXPERIENCE CENTRES FOR B2B BUSINESSES

 

Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.

But what exactly is a CEC?

A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.

Difference between B2B and B2C experience centres

Experience centres that drive customer engagement and education as well as build brand loyalty, are an indispensable tool in modern marketing.

Experience centres are usually designed keeping in mind the varied needs of the customers and how the product would fit into the same. B2C experience centre is more straightforward as the direct consumer/user of the product is the main target audience.

B2B experience centres are more complex as other businesses and the clients of other businesses are to be taken into consideration.

B2C customer experience centres give the visitors an experience of the product itself while B2B customer experience centres give the visitors an experience of the brand identity, philosophy and services.

A case for experience centres

As the world becomes increasingly digitised, customer expectations of what brands should deliver keeps changing. Customers look for highly personalised experiences. To be competitive, businesses need to create and deliver a unique brand experience that speaks to the sensory, cognitive and emotional.

This is possible in an experience centre where businesses can create personalised, multi-dimensional experiences for a positive response. By offering an interactive space designed around tailored experiences complemented with personalised conversations, potential customers are more likely to understand your brand, values and offerings. Better still, they will feel that your business understands and cares about their needs. This can go a long way in not merely converting a prospect into a buyer, but also in building long-term brand loyalty.

CECs enable businesses to

- Build brand reputation

- Showcase legacy and achievements

- Offer customised product demonstrations

- Demonstrate problem-solving capabilities

- Address complex purchasing decisions

How Interics IN-SPACES can help

IN-SPACES is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding. IN-SPACES has proven expertise and considerable experience in office branding, brand experience centers, technology/experience centers and other space design.

When working on CECs, Interics IN-SPACES believes in planning every detail in advance, to create a winning experience. Some essential design aspects we consider:

- Reflect the brand and values: tell the story of the company, reflect what makes the company different - in a way that connects with the customer

- Make it all about the customer: define different audiences and their needs, motivations and journey; provide a uniquely personalised experience

- Plan the customer journey meticulously: storyboard to identify every stage and give it a seamless flow; make it feel authentic and welcoming; map key touchpoints to blend the physical space with interaction

- Use multimedia content: digital installations, graphic design, tactile installations, sensory installations - use whatever it takes to create and augment the experience

- Choose the right technology: harness the power and interactivity of immersive digital technologies such as virtual and augmented reality; don't make it gimmicky or complex; ensure it supports and improves the customer experience and fits seamlessly into the CEC journey

- Keep the future in mind: design it so it can be easily updated and adapted, where content can be regularly reviewed. Future-proof the project

- Bring the company's employees on the same page: ensure employees are well-trained and equipped to work in the CEC and respond to customer needs

Conclusion

Planning an experience centre for your business? Contact Interics IN-SPACES. With a blend of strategic planning, graphic design, interactive design, informative design and 3D design, we create a unique package that tells a story, extends and elevates the brand experience, and creates a ‘wow’ factor that is distinct, impressive and immersive.

SPATIAL BRANDING: BRINGING THE BRAND TO LIFE

 

Spatial branding or space branding is the way we apply the brand to physical space. It involves a fusion of disciplines - branding strategy, graphic design, interior design, marketing - so your brand is decoded in the spatial environment.

In fact, whether you like it or not, whether there is a planned brand expression or not, your office is a space that is being experienced and decoded by the people who use it. The walls and interiors speak to your employees and visitors.

Question is, what do they say? As an experienced brand consultancy and spatial design agency for over two decades, Interics Designs believes every office, retail store or corporate premises offers potential for brand building. And every un-branded workplace is a missed opportunity.

SPATIAL BRANDING FOR OFFICES

Your business could be focussed on digital services, industrial goods or consumer products, chances are your company has a physical office. The workspace is a golden opportunity to decode your brand.

After all, a brand depends on its people, so a good way to bring your brand alive in by turning your offices, factories and internal spaces into brand experiences. Work environments cam  impact how well employees and associates understand a brand, and how they translate its brand promise in their work and interactions with external stakeholders.

Un-branded spaces lack identity and character. A branded space looks professional and distinctive. Done strategically and done well, office branding can create an environment that builds brand image, boosts creativity, loyalty, pride and productivity.

The entire environment can be used to communicate about the brand and build engagement. The space can be used for providing historical and product information, for meaningful expressions of the company's values, displaying milestones and achievements to instil credibility and pride of association - amongst both internal and external customers.

Branded spatial environments let people touch, tour and interact with your brand in physical spaces – making it experiential. Components of a branded environment can include choices of display and fitting finish materials, environmental graphics, creative installations, interactive displays, way-finding devices and signage and identity systems. Strategic use of corporate logo and colours can accentuate the brand experience.

SPATIAL BRANDING FOR RETAIL

The physical space is a primary asset to communicate with customers in a retail store. The retail industry relies heavily on in-store design to attract customers and influence their purchasing behaviour. Branded spaces build better understanding of the brand and products, improve the shopping experience and foster loyalty.

Customers are even willing to pay a higher price for products purchased in a well-planned, consumer-friendly, engaging and visually-appealing environment.

A brand having multiple stores should ideally aim for synergy and standardisation, providing the same look and feel, no matter the location. An often-cited example is that of Apple which has made its store design and spatial branding an actual asset of the brand.

Store design and in-store branding have to be regarded as integral parts of the overall retail brand strategy. Retail space branding can be optimised through different aspects, such as:

- floor plans

- lighting displays

- colour and material choices

- interactive and customisable experiences using technology such as touch screens or sensorial artefacts like aromas

- thematic graphics

- creative branding and logo presentation

INTERICS IN-SPACES

IN-SPACES is a specialised offering from Interics Designs, leading brand image building agency and retail branding agency in India. We look at Workspace and Retail environments as an opportunity for revealing the true character of your Brand, engaging dynamically with the customers and staff, inspiring a positive gut feeling, and ultimately making the Spatial Experience memorable.

IN-SPACES has over two decades of experience developing objective-driven brand spaces that impact, engage and interact with stakeholders. Our team of space design consultants not only understand branding requirements and are good at strategy, but also hardcore designing and production experts who are proficient at transforming imaginative ideas into winning 3-dimensional structures.

We partner with you through the project lifecycle – from concept to commissioning with the goal to enhance value perception of your brand, reflect the quality of your business delivery, inspire customers and increase trust among your audiences while ensuring a customized, hassle-free and quality experience for you.

Visit our website to explore some of our successful space branding projects.

 

THE IMPORTANCE OF OFFICE BRANDING

 

Add caption

Before we come to the importance of office branding, let’s discuss what is office branding. Office branding is all about shaping the dynamics, decor and infrastructure of an office so that it reflects the theme, values, culture and brand of the company.

Studies show an office space that intrinsically reflects a company’s culture, values and brand fosters a more engaged, productive and satisfied workforce. For visitors, corporate office branding delivers consistency of brand and improves how they perceive the brand.

Environmental branding of workplaces is much more than some colour on the walls or logos splashed everywhere. Effective workplace branding involves strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create brand experience, uplift mood and influence productivity.

Here are some ways in which office branding impacts a company:

Creates sense of community

A branded workspace is a daily reminder that everyone there is working to achieve a common goal. A brand that’s easily seen and understood creates a sense of community. Being a part of a company that’s impressively presented instills a sense of pride and ownership. By integrating brand ‘DNA’ into the office, by using visually aesthetic design, you create a workplace that’s conducive to creativity, motivation, pride and therefore, productivity.

A branded workspace enhances employee understanding and adoption of business objectives and company values, as well as improves employee wellbeing and retention.

Attracts & impresses clients

Imagine you’re a prospective client, walking into a company’s office. And you see the company’s culture, values and brand story creatively displayed. You see the latest design trends at work, creating a dramatic first impression. The spatial branding is bound to have a positive impact, inviting you to do business with the company.

Effective office branding informs visitors about your business and your brand. A bespoke office environment helps build confidence in your brand and your capabilities.

Boosts creativity

Make your workplace comfortable and aesthetically pleasing; make the environment contemporary and vibrant – and you create a lively, liberating space where employees feel energised, engaged and motivated to innovative thinking.

A branded workplace connects employees to their purpose by reminding them of the organization’s values and their role in that journey. When employees feel valued and inspired, they do their best work.

Builds differentiation

Setting yourself apart, making your brand stand out are becoming increasingly difficult in the modern world. If your company has a standard, pleasant but ordinary office environment, you’re missing out on a special opportunity to create differentiation. And you’re wasting a chance to make your best first impression.

Whether for new clients or potential employees, your office is an introduction to your brand and core values. It defines your brand personality and sets you apart.

Conclusion

Just think. A typical employee spends more waking hours in office than anywhere else. Why not make the most of this opportunity and make sure that every person who works at your office lives and breathes the brand? Your brand, core values and mission are at the heart of your organisation. Office environment design helps you put them at the heart of your office too. With spatial branding, you can extend and blend the brand’s personality across your premises, from the car park to the cafeteria, the reception area to meeting rooms.

Consult SEED (Smart Exhibition & Environmental Display). SEED is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding.

Established in 1988, SEED has proven expertise and considerable experience in office branding, brand experience centers, tech centers and other space design. With environmentalgraphic design, we execute projects to transform office buildings into physical manifestation of your brand so when employees and visitors enter, they actually ‘step into’ your brand. Using a blend of graphic design, interactive design, informative design and 3D design, the complete package tells a story, extends and elevates the brand experience, creates a ‘wow’ factor that is impressive and inviting.

Check out INSPACE’s impressive portfolio on www. smartexhibitiondesign.com

HOW OFFICE SPACE DESIGN CAN IMPACT CORPORATE CULTURE AND BRAND IMAGE

 

It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.

An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.

Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.

Some basic aspects that make a difference include:

Layout design

The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.

Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.

Comfort

We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort – such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.

Lighting

Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.

Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.

Accoustics

Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy – especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.

Off-work zones

Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.

These are some of the elements involved in creative office branding design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced, Creative Office Branding agency such as Interics Designs can help.

For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.

 

We are a corporate office branding agency offering creative space branding design services and retail branding services, as well as factory branding services. We specialize in branded environments, designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.

Interics also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.

As a strategic brand consultancy, Interics Designs has the experience to design and execute workplace branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, Interics delivers effective workplace branding.

For office space branding services that can transform your office, contact Interics Inspaces today.