Space Design to boosts Morale UPLIFTING BUSINESSES BY FOSTERING INNOVATION

 

Many people have been hesitant to start working from the office after the pandemic. Although work from home has proven to be effective for individualistic work, it greatly affects teamwork and group-based projects. Virtual platforms no matter how convenient are not as effective in creating a bond among employees and the company.

 

Countless companies across the world are trying to find ways to encourage their employees to start working from the office to create a stronger connect with the enterprise.

 

One of the ways to create an environment of enthusiasm and boost morale is office space branding, creating an environment that instigates curiosity and fosters creativity and innovation and enhances brand connect.

 

How to create a space that boosts Morale?

 

Office spaces that are built with the objective of boosting morale and enthusiasm require a huge understanding of the company’s expectations from their employees as well as the psychology of the employees. It requires a study of the work culture the enterprise is trying to promote.

 

Some of the important things to factor while creating such spaces are:

 

Theme

 

The entire space should have amaster theme that embraces the inspirational value, the motivation as well as the connection to the brand. It is the most important milestone in the design process to create a theme and base a narration on that theme which acts as a mother concept for all the design touchpoints in the space.

 

Zone Allocation

 

Each enterprise has many teams and each team has a separate function towards the company’s welfare. Being able to do justice to each team by dedicating a space or a zone for each of the them is crucial for the space design as well.

 

Content

 

Weaving a story accommodating both the theme and the zones is a challenging but a very important factor to keep in mind. It is very important to come up with content that is a part of the whole narration and is also fresh and generates curiosity; sparks motivation and instils entrepreneurship.

 

Design Elements

 

Certain elements in the space design create a better atmosphere for work. For example, it is easier to focus and concentrate with the background of certain colours and shapes. Study of these design elements that boost morale and create the desired psychological effect on the audience is expected.

 

One must use this study and combine it with aesthetic compositions, that are aligned with the brand, supplement the content and help create an engaging space for the audience to feel comfortable in.

 

Our Experience

 

Interics Inspaces recently came across an interesting project with a similar objective. It was for a fast-growing company that provides digital solutions for businesses.

 

The company had a unique culture that promoted self-growth which would eventually lead to the growth of the company. They commissioned Interics to maximize the productivity and enthusiasm of their team by curating a spatial experience that provided comfort, motivation and encouraged self-care and wellness.

 

We started the process by studying the company’s profile, history, achievements and goals in depth. This led us to sourcing elements that will create a clear path towards motivation, success and happiness. We created a distinct language using a blend of existing corporate language, attractive visual elements and playful illustrations complemented by amusing content.

 

From the company’s business goals and objectives to their wellness initiatives, the workplace provided the accurate amount of comfort, inspiration and motivation through the carefully curated zones. The workplace successfully captured the essence of a youthful and lively team.

 

Conclusion

 

In order to be able to create inspiration through spatial design one must understand the psychology of the employees. It not only requires a thorough understanding of the demography but also requires a certain level of sensitivity and empathy.

 

As one of the topmost brand marketing agency, Interics designs has a rich legacy of handling such projects and an experienced team that helps bring these spaces to life.

 

Get in touch with INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a part of Interics Designs - a full-service creative design agency in India, Branding agency and Brand design agency - with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.

BENEFITS OF EXPERIENCE CENTRES FOR B2B BUSINESSES

 

Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.

But what exactly is a CEC?

A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.

Difference between B2B and B2C experience centres

Experience centres that drive customer engagement and education as well as build brand loyalty, are an indispensable tool in modern marketing.

Experience centres are usually designed keeping in mind the varied needs of the customers and how the product would fit into the same. B2C experience centre is more straightforward as the direct consumer/user of the product is the main target audience.

B2B experience centres are more complex as other businesses and the clients of other businesses are to be taken into consideration.

B2C customer experience centres give the visitors an experience of the product itself while B2B customer experience centres give the visitors an experience of the brand identity, philosophy and services.

A case for experience centres

As the world becomes increasingly digitised, customer expectations of what brands should deliver keeps changing. Customers look for highly personalised experiences. To be competitive, businesses need to create and deliver a unique brand experience that speaks to the sensory, cognitive and emotional.

This is possible in an experience centre where businesses can create personalised, multi-dimensional experiences for a positive response. By offering an interactive space designed around tailored experiences complemented with personalised conversations, potential customers are more likely to understand your brand, values and offerings. Better still, they will feel that your business understands and cares about their needs. This can go a long way in not merely converting a prospect into a buyer, but also in building long-term brand loyalty.

CECs enable businesses to

- Build brand reputation

- Showcase legacy and achievements

- Offer customised product demonstrations

- Demonstrate problem-solving capabilities

- Address complex purchasing decisions

How Interics IN-SPACES can help

IN-SPACES is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding. IN-SPACES has proven expertise and considerable experience in office branding, brand experience centers, technology/experience centers and other space design.

When working on CECs, Interics IN-SPACES believes in planning every detail in advance, to create a winning experience. Some essential design aspects we consider:

- Reflect the brand and values: tell the story of the company, reflect what makes the company different - in a way that connects with the customer

- Make it all about the customer: define different audiences and their needs, motivations and journey; provide a uniquely personalised experience

- Plan the customer journey meticulously: storyboard to identify every stage and give it a seamless flow; make it feel authentic and welcoming; map key touchpoints to blend the physical space with interaction

- Use multimedia content: digital installations, graphic design, tactile installations, sensory installations - use whatever it takes to create and augment the experience

- Choose the right technology: harness the power and interactivity of immersive digital technologies such as virtual and augmented reality; don't make it gimmicky or complex; ensure it supports and improves the customer experience and fits seamlessly into the CEC journey

- Keep the future in mind: design it so it can be easily updated and adapted, where content can be regularly reviewed. Future-proof the project

- Bring the company's employees on the same page: ensure employees are well-trained and equipped to work in the CEC and respond to customer needs

Conclusion

Planning an experience centre for your business? Contact Interics IN-SPACES. With a blend of strategic planning, graphic design, interactive design, informative design and 3D design, we create a unique package that tells a story, extends and elevates the brand experience, and creates a ‘wow’ factor that is distinct, impressive and immersive.