Space Design to boosts Morale UPLIFTING BUSINESSES BY FOSTERING INNOVATION

 

Many people have been hesitant to start working from the office after the pandemic. Although work from home has proven to be effective for individualistic work, it greatly affects teamwork and group-based projects. Virtual platforms no matter how convenient are not as effective in creating a bond among employees and the company.

 

Countless companies across the world are trying to find ways to encourage their employees to start working from the office to create a stronger connect with the enterprise.

 

One of the ways to create an environment of enthusiasm and boost morale is office space branding, creating an environment that instigates curiosity and fosters creativity and innovation and enhances brand connect.

 

How to create a space that boosts Morale?

 

Office spaces that are built with the objective of boosting morale and enthusiasm require a huge understanding of the company’s expectations from their employees as well as the psychology of the employees. It requires a study of the work culture the enterprise is trying to promote.

 

Some of the important things to factor while creating such spaces are:

 

Theme

 

The entire space should have amaster theme that embraces the inspirational value, the motivation as well as the connection to the brand. It is the most important milestone in the design process to create a theme and base a narration on that theme which acts as a mother concept for all the design touchpoints in the space.

 

Zone Allocation

 

Each enterprise has many teams and each team has a separate function towards the company’s welfare. Being able to do justice to each team by dedicating a space or a zone for each of the them is crucial for the space design as well.

 

Content

 

Weaving a story accommodating both the theme and the zones is a challenging but a very important factor to keep in mind. It is very important to come up with content that is a part of the whole narration and is also fresh and generates curiosity; sparks motivation and instils entrepreneurship.

 

Design Elements

 

Certain elements in the space design create a better atmosphere for work. For example, it is easier to focus and concentrate with the background of certain colours and shapes. Study of these design elements that boost morale and create the desired psychological effect on the audience is expected.

 

One must use this study and combine it with aesthetic compositions, that are aligned with the brand, supplement the content and help create an engaging space for the audience to feel comfortable in.

 

Our Experience

 

Interics Inspaces recently came across an interesting project with a similar objective. It was for a fast-growing company that provides digital solutions for businesses.

 

The company had a unique culture that promoted self-growth which would eventually lead to the growth of the company. They commissioned Interics to maximize the productivity and enthusiasm of their team by curating a spatial experience that provided comfort, motivation and encouraged self-care and wellness.

 

We started the process by studying the company’s profile, history, achievements and goals in depth. This led us to sourcing elements that will create a clear path towards motivation, success and happiness. We created a distinct language using a blend of existing corporate language, attractive visual elements and playful illustrations complemented by amusing content.

 

From the company’s business goals and objectives to their wellness initiatives, the workplace provided the accurate amount of comfort, inspiration and motivation through the carefully curated zones. The workplace successfully captured the essence of a youthful and lively team.

 

Conclusion

 

In order to be able to create inspiration through spatial design one must understand the psychology of the employees. It not only requires a thorough understanding of the demography but also requires a certain level of sensitivity and empathy.

 

As one of the topmost brand marketing agency, Interics designs has a rich legacy of handling such projects and an experienced team that helps bring these spaces to life.

 

Get in touch with INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a part of Interics Designs - a full-service creative design agency in India, Branding agency and Brand design agency - with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.

How to prepare for an international exhibition

With growing globalisation, participating in international trade shows is a great way to showcase your products/services and increase your brand's awareness. It is also a good way to network and learn what is going on in the industry. International exhibitions are useful to develop an export market, gain access to both partners and potential customers.

International Exhibition Stall Designs

There are many points to consider and remember. We have tried to put down the most important ones under 6 different headings.

Know the expo

• Do thorough research before you choose the expo that's right for your company and business objectives?
• Every trade show has its own rules & regulations. Do a detailed study of the organiser's manual; make note of all deadlines and dos & don’ts
• Book early for early bird savings and to get the space & location of your choice
• If a trade association is organising a group stand at the show, you may consider participating as a group member. It will add to your credibility and be cheaper than having your own stand.

International Stall Design

Know the country

• Find out the customs and local rules so you avoid embarrassing situations
• Study cultural and political differences: is it ok to use first names, should one offer a business card the moment you meet, what phrases to use, should you be dressed in casuals or a business suit, etc.
• Get an idea of prices and rates in the foreign country. It's going to be expensive for sure, so be prepared, make arrangements for finance and keep enough cash in pocket.

Think local

• Language is usually a problem especially in European and far eastern countries. It often makes sense to hire local people as interpreters or as stand staff so they can interact effectively with visitors and communicate more efficiently.
• It’s useful to have your sales material and display panels professional translated into the local language for better results.

Marketing matters

• Contact the show organisers for listing in their brochure.
• If budgets permit, place an advertisement in the show's brochure.
• Send emailers to existing & potential clients informing them of your participation.
• Promote your participation on your website & social media closer to the time.
• If you’re planning to hand out samples or branded freebies, order them well in advance so you avoid last minute stress.

Personal preparation, in advance

• Make your travel & hotel bookings early so you get the best fares & tariff. Nearer to the exhibition dates, local hotels get full and flights get really expensive.
• Once your participation in the international trade show is confirmed, apply for your passport & visa.
• Plan and organize your clothing. If you need to wear suits, get yours dry cleaned and ready. If it’s scheduled in winter and you need warm clothes, get them organized.
• Organise finance: currency, prepaid credit cards, etc. Find out if the country has restrictions on the amount of cash you can carry in, and plan accordingly.
• Pack enough business cards: you don’t want to run out of them when meeting prospective customers. Also, be sure to print your country’s name in the address so visitors know and remember where you’re from.
• Ensure your mobile will work overseas so you're always accessible.

Conclusion

Last but not least, you need to sign on an exhibition design agency with the experience and expertise to design creative, customized exhibition stands, and the capability for flawless, timely execution in the country of your expo.

Stall Design International 

SEED - Smart Exhibition & Environment Display is a user experience design concept by Interics Designs Pvt. Ltd. offering complete Exhibition build & design, Environment Design solutions and Event Design & planning - from concept to commissioning. With a strategic approach to every brief, intelligent creative and proven expertise in production & stall construction, SEED ensures satisfaction and success for every assignment.

As a globally operating exhibition and environment design agency with over 25 years of experience, SEED has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com