Once you’ve decided to participate in an exhibition or
trade fair and you’ve hired a reliable exhibition stall designer to help you
make your presence felt, there are some things you can do to maximize the
return on your investment.
A seasoned exhibition stall designer will take the
trouble to understand your company, its values and culture as well as the
purpose of participating in that particular exhibition or trade fair, before
coming up with suitable and creative stand designs.
These professionals will also study the space available and the logistics, like
angles and lighting, before suggesting an appropriate expobooth design or trade show display ideas that will allow you to fully utilize
the space and logistics available to you.
But what can you, as company
hiring an exhibition stall designer, do to make the most of your exhibition
stall design? Here are some tips (from a professional exhibition stall designer)
that might help you get the most from your exhibition stall design.
Tip #1
If possible, conduct a dry run of the assembly of the
exhibition stand or booth. (This will not be required if you commission your exhibition
stall designer to handle the assembly and dismantling.)
In case your team is going to manage the assembly and
dismantling on their own, it is a good idea to construct the stand or booth and
put up the artwork at the office premises; especially if this is the first time
you are using this particular exhibition stall design. This will give the team
a chance to understand the design and the complexity of the stand or booth. It
will also help them know how long assembly and dismantling will take and how
many people will be required. Additionally, it will give them practice and
confidence to set up on the final day, knowing the tips and tricks, like which parts
to place first, etc. This will save time and energy (and also avoid arguments)
on the day of the event.
Tip #2
Ensure all the “extras”, like lighting and electrical
points, are made available before the actual event.
Someone from your team or your exhibition stall designer
needs to check the venue for logistics because it may not be possible to fix things
like unavailability of sufficient lighting or plug points, on the actual day of
the exhibition. All the “extras”, in terms of cables, wires, extension boards,
etc, should be procured and kept ready before the final day.
This is even more important if your exhibition stall design
involves audio or video, lack of which would bring down the whole show.
Tip #3
Make sure all your promotional items, like handouts,
leaflets and especially giveaways, are ready well in advance, because there is
nothing more embarrassing, in the exhibition context, than a customer pointing
at a sign that says, “free t-shirt” and you having to apologize for not having
any.
If you plan to invest in freebees or giveaways, you or
your exhibition stall designer should ideally check with the organizers of the
exhibition if there are any things that are not allowed to be distributed at
that particular exhibition or venue.
Tip #4
Brief the team, who will be manning your stall or kiosk.
Aside from knowing what to say and how to interact with potential customers,
they should be briefed about the general rules of decorum for representing your
company at an exhibition or trade show.
For instance, you should make them aware that overstepping
the space assigned to you or making too much noise will attract the wrong kind
of attention, especially from the organizers.
Tip #5
Remember to have fun. No customer wants to approach
someone who looks glum or too busy.
Your representatives should look like they are enjoying
themselves and happy to interact with customers; not looking bored or busy
doing something else.
Hence, to get the most of your exhibition stall design
you need to plan, check and re-check every aspect of your stall or booth
design, including the representatives manning the stall or booth.
For more tips and complete Exhibition Design Solutions
check out Smart and Effective ExhibitionDesign (SEED) - a brand activation strategy by Interics Designs Pvt. Ltd,
one of Pune’s top ten agencies.
