Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It's a chance to create visibility - and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI - The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company's communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design Company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact 

www. smartexhibitiondesign.com

Exhibition Stand Designers for IIDE 2015

IIDE 2015 – India International Dairy Expo for the dairy industry, focusing on dairy farming, veterinary, processing, packaging, quality management, distribution and also the dairy products. With such an exhaustive focus on the dairy industry, IIDE has become the most important trade fair catering to the needs of the Indian dairy industry. IIDE 2915 is scheduled to be held on 23^rd, 24^th & 25^th of April, 2015, at the Bombay Exhibition Center, Mumbai, INDIA.

SEED is an Exhibition booth design company located at Pune, India. We specialize in stall fabrication across India. Our exhibition stall designs and corporate exhibition stalls have won us many accolades.

Visit us at: www.smartexhibitiondesing.com, or contact us at :+919373273322

Tips On Getting The Most From Your Exhibition Stall Design

Once you’ve decided to participate in an exhibition or trade fair and you’ve hired a reliable exhibition stall designer to help you make your presence felt, there are some things you can do to maximize the return on your investment.

A seasoned exhibition stall designer will take the trouble to understand your company, its values and culture as well as the purpose of participating in that particular exhibition or trade fair, before coming up with suitable and creative stand designs. These professionals will also study the space available and the logistics, like angles and lighting, before suggesting an appropriate expobooth design or trade show display ideas that will allow you to fully utilize the space and logistics available to you.

But what can you, as company hiring an exhibition stall designer, do to make the most of your exhibition stall design? Here are some tips (from a professional exhibition stall designer) that might help you get the most from your exhibition stall design.

Tip #1

If possible, conduct a dry run of the assembly of the exhibition stand or booth. (This will not be required if you commission your exhibition stall designer to handle the assembly and dismantling.)

In case your team is going to manage the assembly and dismantling on their own, it is a good idea to construct the stand or booth and put up the artwork at the office premises; especially if this is the first time you are using this particular exhibition stall design. This will give the team a chance to understand the design and the complexity of the stand or booth. It will also help them know how long assembly and dismantling will take and how many people will be required. Additionally, it will give them practice and confidence to set up on the final day, knowing the tips and tricks, like which parts to place first, etc. This will save time and energy (and also avoid arguments) on the day of the event.

Tip #2

Ensure all the “extras”, like lighting and electrical points, are made available before the actual event.

Someone from your team or your exhibition stall designer needs to check the venue for logistics because it may not be possible to fix things like unavailability of sufficient lighting or plug points, on the actual day of the exhibition. All the “extras”, in terms of cables, wires, extension boards, etc, should be procured and kept ready before the final day.

This is even more important if your exhibition stall design involves audio or video, lack of which would bring down the whole show.

Tip #3

Make sure all your promotional items, like handouts, leaflets and especially giveaways, are ready well in advance, because there is nothing more embarrassing, in the exhibition context, than a customer pointing at a sign that says, “free t-shirt” and you having to apologize for not having any.

If you plan to invest in freebees or giveaways, you or your exhibition stall designer should ideally check with the organizers of the exhibition if there are any things that are not allowed to be distributed at that particular exhibition or venue.

Tip #4

Brief the team, who will be manning your stall or kiosk. Aside from knowing what to say and how to interact with potential customers, they should be briefed about the general rules of decorum for representing your company at an exhibition or trade show.

For instance, you should make them aware that overstepping the space assigned to you or making too much noise will attract the wrong kind of attention, especially from the organizers.

Tip #5

Remember to have fun. No customer wants to approach someone who looks glum or too busy.

Your representatives should look like they are enjoying themselves and happy to interact with customers; not looking bored or busy doing something else.

Hence, to get the most of your exhibition stall design you need to plan, check and re-check every aspect of your stall or booth design, including the representatives manning the stall or booth.

For more tips and complete Exhibition Design Solutions check out Smart and Effective ExhibitionDesign (SEED) - a brand activation strategy by Interics Designs Pvt. Ltd, one of Pune’s top ten agencies.

Exhibition Stall Designer in Pune

SEED - Smart and Effective Exhibition Design is a brand activation strategy by Interics Designs Pvt. Ltd for complete Exhibition Design solutions from concept to commissioning.

At SEED we believe in providing you with exhibition ideas, creative stand designs along with custom booth designs to maximize the potential of your brand by empowering you to communicate your uniqueness effectively and systematically.