CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry. 

Exhibition Stall Design & Build

There are some things to consider and inputs to incorporate - before, during and after the show - if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

- Appoint a professional design agency

- Develop a creative stand with a strong key message

- Ensure proper presentation of your brand

- Train staff to man the stall

- Inform customers & prospects about your participation

DURING THE SHOW

- Ensure your staff is greeting visitors warmly and providing required information

- Offer refreshments and/or giveaways to attract visitors

- Distribute relevant sales collaterals

- Scan attendees' badges or collect business cards to create a record of people you meet

AFTER THE SHOW 

- Follow-up with leads captured during the trade show

- Help your prospects move to the next level

- Review and analyze ‘lessons learned’ 

- If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall Design

Whatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.

www.smartexhibitiondesign.com

Exhibition Design: Building Bridges across Streams

Exhibition Design: Building Bridges across Streams

Exhibition design is a continuously evolving field, “drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space”.

Wikipedia describes Exhibit Design as a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject. 
Whether it is a trade show stand or retail space, corporate museum or brand experience centre, all types of exhibits aim to communicate with their audiences in an engaging and meaningful way. Creative exhibition design communicates information, objects and ideas across a range of three-dimensional environments.
Communication, design and fabrication are the 3 pillars of exhibition design. At SEED (Strategic Exhibition & Environment Display), multi-disciplinary professionals work closely together throughout the planning and design process which mirrors an architectural schedule. Moving from conceptual plan, through schematic design, design development, contract document, fabrication, and installation – SEED delivers creative exhibition stall design from concept-to-commissioning, for clients across the B2B and B2C spectrum.
SEED is a proven pan-India and globally operating exhibition design company with over 25 years of real-world experience in custom booth designs. Using a broad spectrum of design, management, and technical capabilities, SEED delivers distinctive 3D stall design, brand activation ideas & execution –in one package, less than one roof. SEED’s world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.
For a trade show stall that exceeds your exhibition goals, call SEED, the one-stop-shop exhibition stand design company in india.
Contact www. smartexhibitiondesign.com

Exhibitions Reach the Right People at the Right Time

Whether your business is B2B or B2C, a trade fair or exhibition can be an effective way of reaching the right people at the right time. Whether you want to attract potential customers, build brand image, or simply generate sales, expos are a wonderful platform to achieve your marketing goals. In fact, for many companies, trade shows are the main focus of their annual marketing activity.

At a busy exhibition, your business will be competing with hundreds of others for a slice of the captive audience. A well-planned and executed trade show stall is essential to fully benefit from event participation and obtain optimal ROI for the thousands you have spent to exhibit.

Executing an exhibition stall that grabs eyeballs and attracts footfalls is not child’s play. It calls for a blend of creative and technical skills, led by strategic design thinking and branding. Moreover, it calls for expertise and control beyond boundaries as exhibitions and trade shows, more often than not, will be held far from your home ground.

It pays to partner with an exhibition design company that provides a complete solution from creative exhibition stall design to execution. It needs a company that understands integrated branding and will take the time and trouble to understand your brand and objectives before designing the exhibition stand and messaging.

SEED (Strategic Exhibition & Environment Display) fits the bill. SEED offers complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

SEED provides a complete exhibition design solution with bespoke display design to attract attention. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience.

Another advantage of partnering with SEED is the company’s widespread network of production vendors, stall builders & contractors. This ensures your booth design is executed with quality, economy and hassle-free efficiency – anywhere in India and even abroad.


As a proven pan-India and globally operating Exhibition Stand Design Company in India, SEED is a competent one-stop-shop solution for all your expo booth design, environment design, brand activation and event design & planning needs. Contact www. smartexhibitiondesign.com

Exhibition Stall Design an Exciting Branding Building Opportunity

The world may seem to be going digital, but trade shows and exhibitions are marketing opportunities B2B and B2C companies cannot afford to miss. Any company who understands the value of Integrated Branding knows that exhibitions are yet another touch point to communicate their brand promise. It's a chance to create visibility - and interact with clients and future customers in person to build credibility for their brand.

Exhibition Stall Design an Exciting Branding Building Opportunity

Exhibition stall design is all about projecting your brand to attract and engage customers.  Sure, it’s about innovation and creative design, but above all, it must create an environment that reflects and promotes your brand image.

The current trend is Experiential Exhibition Stall Design —to create an appealing experience for visitors using innovative lighting & materials, different installations and modern technology. Add on brand activation and you create an effective connect between you and your prospective customer. Whether you are launching a new product or promoting an existing one, brand activation at your expo standdrives maximum footfalls to your booth.

SEED (Strategic Exhibition & Environment Display) can assist with completeExhibition Design Solutions from concept to commissioning. SEED is anExhibition Design Company with over 25 years of real-world experience increative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

For a trade show stall that creates a buzz for your brand, SEED is the leading and the most capable Brand Activation Agency and Exhibition Stand Design Company in India to go with for all your exhibition & environment design needs.

Contact: www. smartexhibitiondesign.com

Creative and Hassle Free Exhibition Stall Design in India and Abroad

It’s the time of year when trade shows and exhibitions are taking place all over the world. Companies are in a tizzy, appointing creative exhibition stall designers and finalizing exhibition stands that build credibility and visibility for their brand.

Exhibition Stall Design

Exhibition design calls for imagination and sound exhibition stall builder skills. The experiential aspect makes all the difference. That’s why creative exhibition stall designers are making use of innovative shapes, materials, and technology such as virtual reality, data integration, automation, etc. to give stalls a point of difference that attracts more walk-ins and generates more leads.

Curves and spatial illusions are being used to great effect. Details like LED lighting in varying intensities and colors create different moods and effects that help transform the space, while creating smaller booths or seating arrangements within the stall make interaction with visitors more personal and comfortable.

Today, as borders fade, companies operate across multiple countries and the world becomes one giant marketplace, local and international trade shows grow in relevance and popularity. Participating companies need a partner who has the team, skills, experience and creativity to maximize impact at the show and raise awareness of your brand.

Interics Designs is an Exhibition Design company with proven capabilities in effective and custom exhibition design for varied B2B and B2C clients – not just in India but anywhere in the world. Our SEED (Smart and Effective Exhibition Design), the Exhibition wing at Interics, has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution. SEED handles it all with expertise and experience, in one timely, hassle-free package, from concept to commissioning.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com

Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It's a chance to create visibility - and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI - The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company's communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design Company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact 

www. smartexhibitiondesign.com