For any business, big or small, exhibitions and trade shows
are marketing opportunities they cannot afford to miss. Any company or brand
who understands the value of Integrated Marketing
knows that exhibitions are yet another touch point to communicate the brand
promise. It's a chance to create visibility - and build credibility.
Trade shows offer an unparalleled platform to showcase
products & services, meet and study the competition, interact with existing
and prospective customers, stimulate business and build brand value.
One of the strongest reasons to participate in trade shows
is that it provides highly targeted leads. People visiting the trade show will
necessarily be interested in the companies and products on display, so you will
garner leads that are far more relevant and worthwhile than names acquired
anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on
the spot.
Exhibitions offer an unmatched opportunity for strengthening
your Brand. Business success depends greatly on branding, especially in industries that depend on trust. At the trade show, you can communicate your
brand values, and ‘display’ to your industry that you are a serious, reliable
player.
For startups and small to medium companies, just by sharing
the same space as larger companies, you can position yourself as a company that
means business. And if you have a creative exhibition
stall design, you’ll be able to attract eyeballs and strengthen your brand image.
According to Paul Woodward, Managing Director of UFI - The
Global Association of the Exhibition Industry, “Even in this day and age of
exciting multi-channel and internet-based communication, the need for personal
interaction has never been more important. There is a significant value of
meeting with clients and future customers in person, experiencing that business
is conducted between “real” people and moreover based on trust. The combination
of exhibitions and virtual marketing are essential components to any company's
communications strategy and ideally go hand in hand.”
Interics Designs is an Exhibition Design Company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local
and MNC, B2B and B2C. Our team of professional designers stalls builders &
contractors ensure you get a booth design for
exhibition that does your company proud. Distinctive 3D stall designs, eye-catching
graphics, and flawless execution – it’s delivered in one expert, reliable and
timely package by SEED (Smart and Effective Exhibition Design), and the
Exhibition wing at Interics. For a trade show stall
that creates a buzz for your brand, contact
