Space Design to boosts Morale UPLIFTING BUSINESSES BY FOSTERING INNOVATION

 

Many people have been hesitant to start working from the office after the pandemic. Although work from home has proven to be effective for individualistic work, it greatly affects teamwork and group-based projects. Virtual platforms no matter how convenient are not as effective in creating a bond among employees and the company.

 

Countless companies across the world are trying to find ways to encourage their employees to start working from the office to create a stronger connect with the enterprise.

 

One of the ways to create an environment of enthusiasm and boost morale is office space branding, creating an environment that instigates curiosity and fosters creativity and innovation and enhances brand connect.

 

How to create a space that boosts Morale?

 

Office spaces that are built with the objective of boosting morale and enthusiasm require a huge understanding of the company’s expectations from their employees as well as the psychology of the employees. It requires a study of the work culture the enterprise is trying to promote.

 

Some of the important things to factor while creating such spaces are:

 

Theme

 

The entire space should have amaster theme that embraces the inspirational value, the motivation as well as the connection to the brand. It is the most important milestone in the design process to create a theme and base a narration on that theme which acts as a mother concept for all the design touchpoints in the space.

 

Zone Allocation

 

Each enterprise has many teams and each team has a separate function towards the company’s welfare. Being able to do justice to each team by dedicating a space or a zone for each of the them is crucial for the space design as well.

 

Content

 

Weaving a story accommodating both the theme and the zones is a challenging but a very important factor to keep in mind. It is very important to come up with content that is a part of the whole narration and is also fresh and generates curiosity; sparks motivation and instils entrepreneurship.

 

Design Elements

 

Certain elements in the space design create a better atmosphere for work. For example, it is easier to focus and concentrate with the background of certain colours and shapes. Study of these design elements that boost morale and create the desired psychological effect on the audience is expected.

 

One must use this study and combine it with aesthetic compositions, that are aligned with the brand, supplement the content and help create an engaging space for the audience to feel comfortable in.

 

Our Experience

 

Interics Inspaces recently came across an interesting project with a similar objective. It was for a fast-growing company that provides digital solutions for businesses.

 

The company had a unique culture that promoted self-growth which would eventually lead to the growth of the company. They commissioned Interics to maximize the productivity and enthusiasm of their team by curating a spatial experience that provided comfort, motivation and encouraged self-care and wellness.

 

We started the process by studying the company’s profile, history, achievements and goals in depth. This led us to sourcing elements that will create a clear path towards motivation, success and happiness. We created a distinct language using a blend of existing corporate language, attractive visual elements and playful illustrations complemented by amusing content.

 

From the company’s business goals and objectives to their wellness initiatives, the workplace provided the accurate amount of comfort, inspiration and motivation through the carefully curated zones. The workplace successfully captured the essence of a youthful and lively team.

 

Conclusion

 

In order to be able to create inspiration through spatial design one must understand the psychology of the employees. It not only requires a thorough understanding of the demography but also requires a certain level of sensitivity and empathy.

 

As one of the topmost brand marketing agency, Interics designs has a rich legacy of handling such projects and an experienced team that helps bring these spaces to life.

 

Get in touch with INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a part of Interics Designs - a full-service creative design agency in India, Branding agency and Brand design agency - with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.

Inclusive space design PRACTICE INCLUSION, CELEBRATE DIVERSITY

 

Inclusion and Diversity is one of the most talked about subjects today. It majorly talks about diverse people equally valued and unified in an environment that is comfortable for all. With increased awareness on the subject, many companies are trying to build inclusive workspaces. 

Talking of inclusion& diversity, we often tend to think of concepts such as race, ethnicity, and gender. But concepts such as physical ability, mental illness and different personality types are also important to keep in consideration while designing inclusive spaces. 

What does an Inclusive workplace look like? 

An inclusive workspace is adaptive of the needs of all of its audience. Not only do inclusive workplaces cater to the physical requirements of their audiences but also the emotional requirements. It comprises of amenities and installations that imbibe a spirit of belonging and helps the audience interact with the environment. 

These workspaces often facilitate amenities for people of different personality types as well. For example, separate thinking pods for individualistic people who are comfortable working separately. Such initiatives result in the employees feeling prioritized in the company. 

Similarly, interactive breakout zones can also be articulated for diverse people to interact and exchange thoughts and ideas. 

Designing inclusive workspaces doesn’t necessarily mean highlighting diversity or endorsing philosophical ideas of inclusion. It could simply be a nudge towards interacting with diverse people more, leading to acceptance and appreciation of different views.

 Why invest in inclusive workspaces? 

Benefits of building inclusive workspaces are as follows: 

Foster creativity and innovation – Inclusive workspaces create a comfortable work environment for people and encourage brainstorming and discussions. It caters to the work needs of a wide range of people which leads to a variety of creative and innovative ideas. 

Increased productivity – Inclusive workplaces enable employees to remain engaged and refreshed. Such spaces give people an assurance that their thoughts and work matters which instils a feeling of ownership leading to increased productivity. 

Stronger connect with the company – Inclusive workplaces provide comfort and instigate productivity as well. It leads to individual success of an employee as well as the success of the company which helps create a strong emotional bond between the company and its people. 

Attract and retain talent –An inclusive workspace reflects good work culture. With the latest generation entering the workspaces with increased empathy and awareness, it is imperative for companies to foster an inclusive work culture. A workspace that is adaptive of each individual’s needs acts as an introduction to the culture. 

As an International Creative Branding Agency, Interics has worked on a few inclusive workspace designs. One of the most noteworthy inclusive designs we created was for a leading global brand.

 Theme and Narrative 

Global brands are challenging the limits of what workplace design can offer; building benchmarks of fairness, authenticity and inclusion;so, people, relationships and businesses can thrive. 

Interics used their fool proof methodology to design and implement a powerful spatial design creating a multisensory design that defies the boundaries between global business, intelligence and reach; local culture and resonance; all through a human-centred and emotionally enriching workplace experience.

The India office narrates the story of Global Diversity & Local Resilience by embracing different backgrounds and perspectives of stakeholders and communities, across the world. 

Result 

This unique work environment connects and delights to unite Customers and Communities from diverse backgrounds and perspectives towards the collective success of company worldwide. 

Conclusion

 Building inclusive spaces requires a thorough research and understanding of the demography of the office and creative capability of catering to the needs of all. Interics designs being the topmost brand marketing agency, is a perfect choice for such projects.

 Get in touch withINSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a part of Interics Designs - a full-service creative design agency in India, Branding agency and Brand design agency- with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.

PERSONALIZED WORKSPACES CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE

 

The employees and the internal stakeholders of the company are as important as the customers. They play a crucial role in driving the company’s success. Creating a comfortable and personalized work environment for the employees is smart way to increase productivity. This not only helps to create a strong connection between the brand and its stakeholders but also helps the brand stand out among competitors. 

Adding relatable local elements in the workspace branding is an effective way to create an immediate personal connection with the internal stakeholders. While creating a local connect and deriving inspiration from a particular region’s culture and heritage an important question that arises is how to combine these inspirations with Brands of Diverse offerings. 

How to create a personal connect with the brand? 

Some of the important points to keep in mind while conceptualizing such projects are: 

1) Understanding the objectives of the brand 

Understanding the precise business objectives as well as the objective of the space is a very important milestone in the design process that accelerates the research process and helps build a relevant narrative.

 2) Identifying the Audience and Activities happening in the space 

Typically, a workspace has several areas and each area has its own objective and stakeholders. The design process must accommodate each of these zones with a comprehensive understanding of the objectives of the zones. 

3) Preserving the brand essence 

Local inspirations require a lot of research on the culture, lifestyle and history of the place. It is often tempting to add as many impressive elements of the culture as possible. Hence, a constant self-reminder to keep in touch with the Brand story is extremely important. 

4) Building a future proof Narrative 

In a fast-paced world, many aspects of businesses keep changing. To build a future-proof narrative, understanding of the Vision, Mission and values along with the long-term plans of the company is imperative. 

Being one of the topmost Creative Branding Agencies, Interics has come across several such projects. One of the monumental projects we executed with a local theme was for a leading global Mining Company.

 Theme and Narrative

The company’s office branding all over India is built on Product offerings and the company's philosophy and values. With a freedom to explore a creative theme and the objective of creating a deeper connect with the local audience Interics came up with an Intelligent design system for the company.

 or the Pune corporate office design, we created a language inspired by India’s rich architectural and art heritage; it’s outstanding craftsmanship and culture.

 The theme – ‘Products to Presence’ was established by connecting the company’s corporate values and strengths with the company’s widespread presence in India.

 

Design and Execution 

With a thorough research on Indian art & culture, Interics integrated these aspects in their corporate space by using a unique design language carried across the space. 

The workplace concept was brought to life by integrating modern materials and technologies with local craft and artisanal skills across a variety of panel surfaces, exhibits, graphics and installations in the work place.

 Keeping a deep understanding of the intricacies and logics behind the Indian culture,each design was conceptualized and articulated juxtaposing the company’s offerings and philosophies with Indian heritage to create creative and original artworks. 

Result 

The research, ideation and creative processes resulted in a captivating Spatial design that impacts, engages and interacts with stakeholders. 

The vibrant workplace also narrates the brand story and evokes a variety of emotions. It creates a sense of belonging and instigates creativity. 

Conclusion 

Articulating personalized spaces requires an immense level of research and understanding of the brand as well as the culture of the local space. An experienced brand marketing agency like Interics with diverse domain knowledge will be able to create innovative narrations as well as creative and original designs. 

Contact INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a special sector of Interics Designs - a full-service creative design agency in India, Branding agency and Brand design agency- with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com

Sustainable Space Design

 In the present day, sustainability has become a major objective for businesses in almost all industries. Hence, space design professionals need to create and design concepts and spaces with a predominant focus on sustainability for the environment, the space being designed and the occupants of the space.

 

When space designers design a concept, they strive to ensure the lowest possible environmental impact, reduce the carbon footprint, and use recycled materials. The Space Design industry today is already quite dedicated to this cause and ensures that sustainability prevails in their creations.

 

What is Sustainability in Space Design?

 

Sustainability in design can be explained as the use of materials and objects that adhere to principles of economic and ecological sustainability, with the major focus being on the latter. Another aspect of sustainability in space design is the longevity of the designs - think of timeless spaces that persist over time - thus avoiding renovation and redecoration of the space every few years.

The Environmental Protection Agency considers indoor air pollution as one of the top 5 threats to public health. This has come about due to the use of materials and products with a high level of toxic emissions. Hence, it is important for space designers to create and design concepts that are not only exceptional but also do not harm the planet.

 

How to Implement Sustainable Space Design?

 

The main goal of sustainability in space design is to be environmentally friendly, use recyclable materials and reuse materials that might originally be single-purpose. The concept of sustainable design has now become a trend in this industry.

 

The characteristics of sustainable space design are:

 

●     Reduction of environmental impact

One of the avenues of reducing polluting emissions into the environment is to use raw materials that do not exploit natural resources.

●     Improved energy efficiency

Sustainable space design that is responsible in regards to greenhouse gas emissions must meet certain prerequisites such as favouring natural light, reducing energy consumption and using colours that reduce the need for artificial lighting.

●     Promotion of recyclable and reusable materials

Our circular economies have been reasonably effective at extracting reusable and recyclable materials from waste and scrap for greatly reduced environmental impact. Therefore, it is imperative for space designers to use these reusable elements and recyclable materials when designing spaces.

●     Creation of healthy spaces

Another element of making space design sustainable is to prioritise the creation of healthy spaces. Quite often, the chemicals used in the creation of space design elements can be harmful to the environment as well as people’s health. Great space design strives to create healthy and natural spaces that are free of pollutants and allergens and are easy to clean and maintain.

 

Sustainable Materials for Space Design

 

Sustainable space design materials not only lower your ecological footprint but also add an earthen feel to your spaces. The elegant look that these materials bring to a space might surprise you!

Some of the best sustainable space design materials are:

●     Recycled steel

Steel created from recycled materials uses 75% less energy than that created from raw materials.

●     Sheep’s wool

This is a sustainable and swiftly renewable resource.

●     Reclaimed wood

Using reclaimed wood reduces the demand for fresh wood.

●     Bamboo

Bamboo is 100% biodegradable, antibacterial and eco-friendly. It also grows back quickly within 3-5 years.

●     Cork

As only the bark of the tree is scraped off to harvest cork, the tree is not cut down and continues to grow, making it a renewable resource.

●     Straw bales

These take negligible energy to manufacture and can be considered a renewable material. Straw bales are often used as bedding.

●     Organic cotton

It is cultivated without the use of herbicides, pesticides and other chemical fertilisers. This has immense health and environmental benefits.

●     Felt

This is a textile that is manufactured by matting, condensing and pressing fibres together. It has a low environmental impact and is completely biodegradable. It is generally used to make drapes and furniture.

●     Jute

Jute grows quickly within 4-6 months. Similar to bamboo, it is an efficient source of renewable material. Jute also absorbs carbon dioxide and releases oxygen much faster than trees. It is generally used in making rugs.

 

Conclusion

 

Recycling resources, materials and waste is an integral part of sustainability because it ameliorates the negative impact on the environment and helps preserve natural resources. A renowned space design agency like Interics INSpaces can help you accomplish this in your spaces.

 

Connect with INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a division of Interics Designs - a full-service creative design agency in India - with extensive experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

With over 34 years of operations under its belt, INSpaces - an accomplished exhibition stall design agency - has the authentic expertise and an illustrious track record in office branding, brand experience centres, tech centres and other space design jobs. When it comes to environmental graphic design, we are the corporate branding agency that culminates projects to transform your office premises into a physical manifestation of your brand. This makes sure that when employees and visitors enter the spaces, they walk through your brand. With a strong blend of graphic design, interactive design and 3D design, INSpaces uses the holistic package to tell a story that extends and elevates your brand experience and kindles a distinct, impressive and inviting experience.

Have a look at INSpaces’ splendid portfolio at www.smartexhibitiondesign.com

Creating a Memorable Trade Show Experience

 

In a fast-paced digitalized world, with an array of platforms to communicate and engage with prospects, Trade Shows remain a valuable marketing tool for a variety of businesses in a cornucopia of industries. Trade Shows enable enterprises of various scales to create collaborative platforms for their industries in order to endorse and promote their products and services. Hence, they are valuable tools for both buyers and sellers alike.

 

What is the purpose of a Trade Show?

 

Some of the many reasons for choosing to exhibit at a Trade Show include:

 

●     Making Sales - The most important facet of trade show success. Achieving sales targets during tradeshows is the definition of winning.

●     Capturing Leads - Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.

●     Analysing Your Competition - It’s important to know what your competitors are up to like the technologies they use and the marketing approach they take.

●     Engaging with Existing Customers - It’s important to keep building relationships with and offering benefits to existing customers as they are more likely to invest in your new products and services.

●     Introducing new Products/Services - Your new products can end up benefiting both old and new customers. Participating in a tradeshow will give you a better idea of the right customers for your new offerings.

●     Account-based Marketing - Going into a tradeshow, with a plan of who you’d like to speak with can help you create a strategy that’s most likely to convert them.

●     Gathering Feedback - Feedback helps you improve upon your services, sales and marketing efforts. You could even receive revolutionary feedback that transforms your activities.

●     Spotting Trends - It is important to spot new trends in advance in order to stay relevant and avoid a one-hit-wonder.

 

What exactly happens at a Trade Show?

 

With the participation of a large number of businesses in a tradeshow, it can be difficult to convert the received and collected information into a concrete decision. This is why most tradeshows organize breakout sessions for networking and for creating value for visitors.

 

Most tradeshows engage in this through:

 

1. Workshops - Discussions and activities revolving around an industry theme or topic.
   
   
2. Breakout sessions - Usually conducted within a workshop, with smaller teams discussing smaller themes and comparing ideas.
   
   
3. Media opportunities - These come at an extra cost, but a little bit of extra promotion can go a long way and get you some media attention and increase interest.
   
   
4. Networking events - These are put together by certain trade shows and trade show partners for networking either during or after events.
   
   
5. Awards - Some trade shows also honour people who have completed a particular time period of service in the industry, and those that have achieved great things.
   
   
6. Speakers - These speakers are usually people with a lot of industry knowledge or a unique take on a particular subject and can pull large crowds of people if they’re popular.

 

Creating a Memorable Trade Show Booth Design

The most creatively designed trade show booths - usually by a creative branding agency - are normally the most popular ones at the event. They tend to see a large number of visitors, generate a good number of leads, and have the biggest impact on Social Media.

 

As the competition increases and more and more complex booth designs are made, you will need to work harder and be smarter to find an edge that will draw crowds.

Some important design tips to make a bigger impact are:

 

1. Make it interactive
   
   Using tactile, multisensory, 3d Installations in your exhibition booth creates a more lasting image of your brand in the visitor’s mind. It is easier for the visitors to create an association with the brand when they have active engagement opportunities.
   
   
2. Accurate placement of messaging is the key to Client Awareness

You will have to ensure that your key messaging is easily legible by placing it such that it is in the cone of vision of the visitor. The content should be short, crisp and shouldn't exceed the attention span of a person who has visited several booths before yours.

 

3. Use the rule of ‘Less is More’
   
   You should make good use of empty and negative spaces in your space design as well as graphics to maintain a visual balance and keep your booth clean and inviting. Too many elements can create visual clutter and create instant disinterest and confusion.
   
   
4. Quality of your booth is the reflection of your brand
   
   High resolution images,material and lighting quality are some of the most crucial points to keep in mind while executing your stall. The colours, material, images, structural elements should all be precise and relevant to your brand.
   
   
5. Keep the focus on your brand
   
   The structure as well as the graphics should have a reflection of your brand. Each element should be inspired by the visual equity and desired perception of your brand. The booth should have consistent branding to make your booth easy to locate and identify.
   
   
6. Lighting and highlighting
   
   Using the correct amount of lighting to highlight and accentuate the important elements of your stall is very important. Precise lighting can bring out the ‘wow’ element in the stall design and make your stall instantly stand out.

 

 

Conclusion

 

There are a number of factors that go into making a memorable trade show experience - something that can only be done successfully by an experienced exhibition stand design agency.

 

Connect with INSpaces for all your international exhibition stall design,spatial branding and corporate office branding needs. INSpaces is a division of Interics Designs - a multi-disciplinary creative design agency in India - with extensive experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding.

With decades of operations under its belt, INSpaces - an accomplished exhibition stall design agency - has the proven expertise and a storied track record in office branding, brand experience centres, tech centres and other space design jobs. When it comes to environmental graphic design, we are the corporate branding agency that executes projects to transform your office premises into a physical manifestation of your brand. This ensures that when employees and visitors enter, they walk through your brand. With a strong blend of graphic design, interactive design and 3D design, INSpaces uses the complete package to tell a story that extends and elevates your brand experience and engenders a distinct, impressive and inviting experience.

Have a look at INSpaces’ formidable portfolio at www.smartexhibitiondesign.com.

BENEFITS OF EXPERIENCE CENTRES FOR B2B BUSINESSES

 

Everybody's talking about customer experience centres (CEC) as an effective way to connect with customers, build brand loyalty and ultimately increase sales.

But what exactly is a CEC?

A CEC is an interactive space designed to attract potential customers by giving them a chance to undertake an immersive brand experience. Of course, businesses can showcase their products and services at the CEC but more than that, CECs offer a dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business.

Difference between B2B and B2C experience centres

Experience centres that drive customer engagement and education as well as build brand loyalty, are an indispensable tool in modern marketing.

Experience centres are usually designed keeping in mind the varied needs of the customers and how the product would fit into the same. B2C experience centre is more straightforward as the direct consumer/user of the product is the main target audience.

B2B experience centres are more complex as other businesses and the clients of other businesses are to be taken into consideration.

B2C customer experience centres give the visitors an experience of the product itself while B2B customer experience centres give the visitors an experience of the brand identity, philosophy and services.

A case for experience centres

As the world becomes increasingly digitised, customer expectations of what brands should deliver keeps changing. Customers look for highly personalised experiences. To be competitive, businesses need to create and deliver a unique brand experience that speaks to the sensory, cognitive and emotional.

This is possible in an experience centre where businesses can create personalised, multi-dimensional experiences for a positive response. By offering an interactive space designed around tailored experiences complemented with personalised conversations, potential customers are more likely to understand your brand, values and offerings. Better still, they will feel that your business understands and cares about their needs. This can go a long way in not merely converting a prospect into a buyer, but also in building long-term brand loyalty.

CECs enable businesses to

- Build brand reputation

- Showcase legacy and achievements

- Offer customised product demonstrations

- Demonstrate problem-solving capabilities

- Address complex purchasing decisions

How Interics IN-SPACES can help

IN-SPACES is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding. IN-SPACES has proven expertise and considerable experience in office branding, brand experience centers, technology/experience centers and other space design.

When working on CECs, Interics IN-SPACES believes in planning every detail in advance, to create a winning experience. Some essential design aspects we consider:

- Reflect the brand and values: tell the story of the company, reflect what makes the company different - in a way that connects with the customer

- Make it all about the customer: define different audiences and their needs, motivations and journey; provide a uniquely personalised experience

- Plan the customer journey meticulously: storyboard to identify every stage and give it a seamless flow; make it feel authentic and welcoming; map key touchpoints to blend the physical space with interaction

- Use multimedia content: digital installations, graphic design, tactile installations, sensory installations - use whatever it takes to create and augment the experience

- Choose the right technology: harness the power and interactivity of immersive digital technologies such as virtual and augmented reality; don't make it gimmicky or complex; ensure it supports and improves the customer experience and fits seamlessly into the CEC journey

- Keep the future in mind: design it so it can be easily updated and adapted, where content can be regularly reviewed. Future-proof the project

- Bring the company's employees on the same page: ensure employees are well-trained and equipped to work in the CEC and respond to customer needs

Conclusion

Planning an experience centre for your business? Contact Interics IN-SPACES. With a blend of strategic planning, graphic design, interactive design, informative design and 3D design, we create a unique package that tells a story, extends and elevates the brand experience, and creates a ‘wow’ factor that is distinct, impressive and immersive.