Benefits of Custom Exhibition Stand Design over Modular Designs

Best Custom Exhibition Stand Design In India?

Custom Exhibition Stand Design

Broadly speaking, there are two types of exhibition stands: custom and modular. Each has its pros and cons. Modular display stands are built from individual modular parts and usually consist of metal frames, connectors and the business’ chosen graphics. The stands are available in a range of standardized styles, and sizes, and they are simple to put together and take apart. The primary advantage of modular stands over custom exhibition stand design is the fact that they are more cost-effective, and have been designed for mobility and multiple usage.

On the other hand, custom exhibition stands are tailored to specific requirements. They offer scope to be creative with design and display ideas, and to make a statement that is exclusively and distinctively, YOU.

In this article, we take a more in-depth look at the plus points of custom exhibition stand design.

Get noticed

One hardly needs reminding that it’s a highly competitive world out there so you really need to stand out and get noticed. Your trade fair booth design needs to grab attention and attract footfall. With custom exhibition stand design, you get a chance to create something unique and innovative that stands a better chance of getting noticed. With a custom structure, bespoke graphics, strong branding and endless possibilities of videos, animations, virtual environments and interactive games – your custom stand is certain to make your stand memorable.

Build brand

Bespoke exhibition stands are designed with your brand at the heart. Style, graphics, colours, messaging – they can all be used to make your stand distinctive and memorable. A made-to-measure stand is an opportunity to present your corporate identity and brand values the way you want, with powerful messaging to reiterate and enhance your brand positioning. Custom exhibition stall design with creative flair and integrated branding approach will help you stand out on the crowded trade show floor.

Have flexibility

Custom stands can be designed to make optimal use of space. Depending on the stand you have booked, its dimensions, layout, open sides, etc., you can design structures and displays according to your exhibition objectives. You have the flexibility to use the space, map the visitor’s journey and plan displays for better ergonomics and visibility. You can also include features that can be modified and adapted for future shows, so your bespoke exhibition stand is a smart investment for your business.

Conclusion

Whilst a standardised, modular exhibition stand might be more affordable, and you can design panels as creatively as you like, it doesn’t offer the exciting possibilities of a bespoke stand. If you want to create a real buzz; if you want to make your business more eye-catching and memorable; custom exhibition stand design is the only way to go. A custom stand will exploit the benefits of extreme flexibility of design to create a structure that makes best use of given space, attracts the right visitors, achieves your exhibition goals, and builds your brand in the most impactful manner.

5 Reasons to Hire a Good Exhibition Stall Design Agency

Good Exhibition Stall Design

Exhibition Stall Design

Whether you are a seasoned exhibitor or a first-time exhibitor, the importance of a good exhibition stand cannot be over emphasized. Your trade show booth presents your brand at the show. It is a powerful marketing platform, and a golden opportunity to attract potential customers for a face-to-face interaction.

Indeed, there are many reasons why hiring a good exhibition stand design & build company makes sound business sense. Let's discuss 5 of these reasons.

1. Protect your investment

Trade shows are expensive. Right from the rent for the stall space to the cost of the exhibition stand design & fabrication; cost of marketing collateral, giveaways, etc.; travel expenses for the team; and other allied expenses - an exhibition stand is a big investment. A skilled exhibition stall designer will ensure creative exhibition design services and timely execution so your stall works to achieve your exhibition goals.

2. Build your brand

A capable exhibition stall designer also understands branding and brand building. A skilled exhibition stall design company will take the time to find out your exhibition goals, understand your brand and values, and design a stall that is not merely eye-catching but is also a canvas for your brand image. Bespoke stall design, creative panels and trendy elements may be used but the corporate identity, brand story and tone of voice will be carefully incorporated to enhance brand image.

3. Deliver turnkey service

There's a lot involved in making a successful exhibition stall. An experienced, reputed exhibition stand design company will cover every aspect end-to-end. From 3D design and fabrication to transportation, stall assembly and finally, dismantling, an established exhibition stand design company will handle it all with its in-house team or network of designers, transporters, contractors, etc. Such a turnkey, all-inclusive package will take the weight off your shoulders and leave you free for other tasks.

4. Ensure timely installation

A reputed exhibition stall design agency will understand the crucial importance of quality finish and timely installation. Timely, efficient service will ensure there is no hastily done sub-quality work or unfinished work that could cause accidents or damage your brand image. A good exhibition stand design company will also be on call, readily available to provide prompt assistance whenever required. 

5. Exclusive design ideas

Trade shows and expos are getting bigger and bigger. The number of participating exhibitors keeps growing. Nowadays, space is often demarcated into pavilions or zones for specific industries, which only means you're surrounded by more competition.

In such a scenario, you need a stall that can stand out, draw attention and attract footfalls.

A creative exhibition booth design company will come up with original designs and exclusive ideas to promote your stand. With creative use of materials, lighting, messaging, graphic design and effective branding, your booth will have compelling impact.

Conclusion

All these reason should lead you to SEED for your next exhibition stall design. SEED (Smart Exhibition & Environment Display) has the team, skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability. SEED can even help promote your stall with a smart digital marketing strategy.

SEED has over 2 decades of experience in expo stand design & build across India and even abroad. SEED has served hundreds of clients in both B2B and B2C sectors, delivering award-winning exhibition stall design with hassle-free, quality construction.

Contact SEED today for a free consult and quote.