Before, During and After the Exhibition!

Business exhibitions play an important role when it comes to promoting a business. In fact, all such business exhibitions are great marketing tools that not only promote a business but also help generate a lot of new leads.

Here are a few tips on what you should do before, during and after your business exhibition to get the most out of it.

Before the exhibition

·         Know why you are exhibiting and set some objectives

·         Set your budget and review all costs including the costs to pay to your exhibition stand design company for the expo booth design

·         Try to get the best place for your expo booth

·         Prepare a plan to market the exhibition and your expo booth or exhibition stand

·         Review electrical connections, lighting, display units, storage areas etc. at your exhibition stand

During the exhibition

·         Ensure that all the required items have arrived at your exhibition stand without any damage

·         Arrange all your material and products properly in your business exhibition stall

·         Ensure that you have an arrangement to collect the details of all your visitors

·         Review other exhibitors, too! Especially your competitors

After the exhibition

·         Disassemble your exhibition stall carefully and make sure that all your leads are stored properly

·         Monitor all the gathered information of exhibition stall visitors and use it wisely to increase your business

·         Try to gain feedbacks by conducting surveys or by any other mean

·         And finally check if you have met with all your goals and objectives

Apart from these tips, it is also important to hire a professional exhibition stall fabricators or exhibition stand design company; since the look and feel of your exhibition stand will be the main aspects to reflect the overall image and message of your organization. Moreover, an experienced exhibition stand design company will help you make your expo booth design look highly creative as well as professional.

Also, remember to keep a follow up with all your visitors. Send emails separately to every person and request them to keep in touch with you and your organization.

If you are looking for a renowned and expert exhibition stall designer in Pune, visit Smart & Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs. SEED is one of the best exhibition stall designers in Pune to provide the most effective and unique expo booth designs.

Designing A Striking Business Exhibition Stall

There are a number of trade shows and exhibitions held each year with a numerous attractive expo booth designs with innovative ideas to attract visitors. Thus, when you participate in an expo, the first and most important thing to consider is the design of your booth!

The look, style and design of your expo display must properly reflect the image and message of your organization. Other important things you must consider while designing the perfect expo booth design are, colors or color combination, space for the stall, graphics, text and messages to be displayed and so on. All of these important aspects must be given time to make sure that your final exhibition stall design represents your organization well!

Space Utilization

One of the most important factors to be considered is the trade show booth space. Analyze the space allotted for your business exhibition stall and finalize the expo booth design accordingly. Also, ensure that the expo booth design you select, utilizes the space properly.

Consider Your Target Customers

When you design your business exhibition stall, ensure that you take into consideration the preferences of your target customers. Having a user friendly and attractive expo booth design is important in order to turn your exhibition stall visitors into potential customers!

Use of Effective Graphics

The most important graphic you can use, and which confirms your brand identity, is your company logo! The other text, images and graphics used for display should be appropriate and visible. Proper use of effective graphics helps a lot to attract visitors. The appropriate designs, graphics and texts at your business exhibition stall will define and reflect the message you want to communicate.

Enough Lighting

Many people forget the lighting bit or do not take it much seriously and that’s where a good and effective design fails! Not having enough and proper lighting has a number of disadvantages; for example, even if you have an effective expo booth design, lack of lighting can create dull and gloomy ambiance! On the other hand, proper lighting will not only help your visitors get a clear view of your products but will also ensure that they read the displayed text and messages correctly.

There are numerous ways and ideas to get creativestand designs; but taking help of professional exhibition stand designers will help you in creating an attractive yet professional business exhibition stall design, creating a strong impression of your product or brand at exhibitions. To know more about creative stand designs and to get the most creative business exhibition stall designs and modular stand designs, check out Smart and Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs Pvt. Ltd.

Exhibition Stand Designers for IIDE 2015

IIDE 2015 – India International Dairy Expo for the dairy industry, focusing on dairy farming, veterinary, processing, packaging, quality management, distribution and also the dairy products. With such an exhaustive focus on the dairy industry, IIDE has become the most important trade fair catering to the needs of the Indian dairy industry. IIDE 2915 is scheduled to be held on 23^rd, 24^th & 25^th of April, 2015, at the Bombay Exhibition Center, Mumbai, INDIA.

SEED is an Exhibition booth design company located at Pune, India. We specialize in stall fabrication across India. Our exhibition stall designs and corporate exhibition stalls have won us many accolades.

Visit us at: www.smartexhibitiondesing.com, or contact us at :+919373273322

Tips On Getting The Most From Your Exhibition Stall Design

Once you’ve decided to participate in an exhibition or trade fair and you’ve hired a reliable exhibition stall designer to help you make your presence felt, there are some things you can do to maximize the return on your investment.

A seasoned exhibition stall designer will take the trouble to understand your company, its values and culture as well as the purpose of participating in that particular exhibition or trade fair, before coming up with suitable and creative stand designs. These professionals will also study the space available and the logistics, like angles and lighting, before suggesting an appropriate expobooth design or trade show display ideas that will allow you to fully utilize the space and logistics available to you.

But what can you, as company hiring an exhibition stall designer, do to make the most of your exhibition stall design? Here are some tips (from a professional exhibition stall designer) that might help you get the most from your exhibition stall design.

Tip #1

If possible, conduct a dry run of the assembly of the exhibition stand or booth. (This will not be required if you commission your exhibition stall designer to handle the assembly and dismantling.)

In case your team is going to manage the assembly and dismantling on their own, it is a good idea to construct the stand or booth and put up the artwork at the office premises; especially if this is the first time you are using this particular exhibition stall design. This will give the team a chance to understand the design and the complexity of the stand or booth. It will also help them know how long assembly and dismantling will take and how many people will be required. Additionally, it will give them practice and confidence to set up on the final day, knowing the tips and tricks, like which parts to place first, etc. This will save time and energy (and also avoid arguments) on the day of the event.

Tip #2

Ensure all the “extras”, like lighting and electrical points, are made available before the actual event.

Someone from your team or your exhibition stall designer needs to check the venue for logistics because it may not be possible to fix things like unavailability of sufficient lighting or plug points, on the actual day of the exhibition. All the “extras”, in terms of cables, wires, extension boards, etc, should be procured and kept ready before the final day.

This is even more important if your exhibition stall design involves audio or video, lack of which would bring down the whole show.

Tip #3

Make sure all your promotional items, like handouts, leaflets and especially giveaways, are ready well in advance, because there is nothing more embarrassing, in the exhibition context, than a customer pointing at a sign that says, “free t-shirt” and you having to apologize for not having any.

If you plan to invest in freebees or giveaways, you or your exhibition stall designer should ideally check with the organizers of the exhibition if there are any things that are not allowed to be distributed at that particular exhibition or venue.

Tip #4

Brief the team, who will be manning your stall or kiosk. Aside from knowing what to say and how to interact with potential customers, they should be briefed about the general rules of decorum for representing your company at an exhibition or trade show.

For instance, you should make them aware that overstepping the space assigned to you or making too much noise will attract the wrong kind of attention, especially from the organizers.

Tip #5

Remember to have fun. No customer wants to approach someone who looks glum or too busy.

Your representatives should look like they are enjoying themselves and happy to interact with customers; not looking bored or busy doing something else.

Hence, to get the most of your exhibition stall design you need to plan, check and re-check every aspect of your stall or booth design, including the representatives manning the stall or booth.

For more tips and complete Exhibition Design Solutions check out Smart and Effective ExhibitionDesign (SEED) - a brand activation strategy by Interics Designs Pvt. Ltd, one of Pune’s top ten agencies.

Exhibition Stand Designers

SEED - Smart and Effective Exhibition Design is a brand activation strategy by Interics Designs Pvt. Ltd for complete Exhibition Design solutions from concept to commissioning.

At SEED we believe in providing you with exhibition ideas, creative stand designs along with custom booth designs to maximize the potential of your brand by empowering you to communicate your uniqueness effectively and systematically.

Exhibition Stall Designer in Pune

SEED - Smart and Effective Exhibition Design is a brand activation strategy by Interics Designs Pvt. Ltd for complete Exhibition Design solutions from concept to commissioning.

At SEED we believe in providing you with exhibition ideas, creative stand designs along with custom booth designs to maximize the potential of your brand by empowering you to communicate your uniqueness effectively and systematically.

Getting The Right Attention At Exhibitions

Exhibitions and trade shows provide a great platform for businesses to showcase themselves, their products and their services. They allow for mass communication and direct interaction with the target audience. But the potential customer noticing your presence at an exhibition of a thousand plus participants simply isn’t enough. Seeing your stall should peak his interest enough to want to approach the stall and explore your display or interact with the personnel manning the stall. And all you have is ten seconds to make it happen!

This isn't an impossible task if you have professional help. Exhibition Stall Designers can help you stand out at exhibitions and trade fairs, without seeming desperate for attention.

Screaming or Begging for Attention

Loud colours, cluttered displays and scantily clad representatives reflect badly on your brand. It’s actually quite a turnoff- like a spoilt child, screaming and wailing for attention –nobody takes it seriously. Such tactics may grab attention initially, but do not arouse enough curiosity to make the viewer approach the stall. In short, this kind of attention is useless, if not detrimental, to your brand.

Imagine walking by an overly embellished stall at a trade fair, with props and decorations falling all over the place. You would probably ignore it and walk on by or feel sorry for the business for having to go this far for a little attention. Exhibition Stall Designers know that this isn't the kind of attention that will prove beneficial to your brand or your sales.

What works

Good exhibition stall design is one that acts as a resource, allowing your audience to interact with you instantly; One that makes your audience want to interact with you instantly.

Obviously, there are no golden rules or secret formulae that Exhibition Stall Designers use while creating exhibition stand designs. These professionals study the location, such as outdoor or indoor exhibition, space, lighting and your target audience before planning and crafting a suitable design that will help you utilize the space in the most efficient manner, allowing for maximum possible interaction with your potential customers.

However, making full use of the given space is the least of your worries. You also have to ensure that the exhibition stall design or exhibition booth design is unique and intriguing, as well as embodies your brand and the product or service you are offering.

Depending on the nature of your business, an experienced Exhibition Stall Designer should be able to come up with at least 5 novel and feasible exhibition stall designs. Though, there is no end how creative you can get with exhibition stalls and booths, you must remember that all the panels, display items, and flyers as well as representatives should look and act in accordance with your brand guidelines and company values.

Good practices

While selecting an exhibition stall design, avoid getting too carried away with display ideas that are too colorful or too complex – so much so that they take the focus off your brand and product or service.
Interactive activities are great fun at exhibitions and trade fairs – as long as they serve their purpose of connecting the customer to the brand.

To recognize good exhibition stall design, ask yourself a few questions –
Is it making full use of my company logo?
Are the colours, visuals, activities and representatives in accordance with my brand?
Is all the information on the display attractive and legible?
Are all the images/photographs appropriate?
Is the design suitable for the location, space and lighting?

Insider Tip

What looks good on the screen or paper may not be the same in reality. Ask your Exhibition Stall Designer about the feasibility of the proposed stall or booth design. You may need to make sure that all your displays are tried and tested in actual settings before finalizing the ideas.

Smart and Effective Exhibition Design (SEED) is a brand activation strategy by Interics Designs Pvt. Ltd. (one of Pune’s top ten agencies) for complete Exhibition Design Solutions from concept to commissioning.

Exhibition Stand Designers for IFEX 2015

Foseco India Ltd., IFEX Exhibition, Bangalore

 

 

 

 

 

 

 

 

 IFEX 2015 – 11th edition of International Exhibition on Foundry Technology, Equipment, Supplies, Services and 6th edition of Cast India Expo – Exhibition for Indian Casting Manufacturers is scheduled during February 27 – March 1, 2015 at India Expo Mart & Centre, Greater Noida, INDIA..

We are Exhibition Booth design company in india. We have set up of exhibition stall,fabrication in india many cities Hyderabad, Delhi, Mumbai, Chennai, Pune, Bangalore. We do work across india, we are award winning company in india. We are in top 10 companies in exhibition stall design, exhibition stall fabricator, corporate exhibition stall.

Visit us at. www.smartexhibitiondesing.com, Contact us :09373273322

Leading Exhibition Booth Design Company in India

ICERP is a 3 day event held 29th -31st Jan 2015 at the HITEX International Exhibition Centre in Hyderabad, India. We are Exhibition Booth design company in india. We have set up of exhibition, stall,fabrication in india many cities hyderabad, delhi,Mumbai,Chennai,pune, Bangalore. We do work across india, we are award winning company in india. We are in top 10 companies in exhibition stall design, exhibition stall fabricator, corporate exhibition stall,

Visit us at. www.smartexhibitiondesing.comContact us :09373273322