Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) 'Changing Environment of Exhibitions', the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating a bespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by: 

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions - from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

HOW TO BE THE TALK OF THE TRADE SHOW

Although a creative and compelling exhibition stall design is vital for a successful trade show stand, there are many other factors that can be contributing factors for your exhibition stall’s success and your ROI. 

Creative Exhibition Stall Design

Some important tips include:

- Avoid over enthusiasm to display ALL your products. It can make the stall too crowded and bringing focus on flag ship products can be difficult.

- Ensure your stall design reflects and enhances your brand value. Eye-catching gimmicks, innovative displays, creative panels & modern technology are all warranted to attract crowds but not at the cost of compromising your brand value. Your design agency should understand and uphold your brand values in the bespoke design.

- Plan it well in advance and avoid last minute changes as it hampers your stall construction and adversely affects the finish.

- Content creation is the most important part of your stall display and the hook to attract your customers. Sometimes exhibition stall design agencies get carried away with design of the stall and forget that content creation is the most compelling and meaningful part of the stall design.

- Finding an agency that is prompt in service and very vigilant is important. A successful trade show booth needs detailed planning, painstaking coordination & supervision, and meticulous attention to detail – to avoid snags and ensure flawless execution of the stand design.

For a trade show stall that becomes the talk of the show, trust SEED (Smart Exhibition & Environment Display).  With over 25 years of real-world experience in creative exhibition stall design, we have the insights and skills for effective exhibition stall design and build.

As the leading Exhibition Stand Design Company in India, SEED has delivered creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

SEED can assist with complete Exhibition Design solutions from concept to commissioning. Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

www. smartexhibitiondesign.com

Exhibition Design: Building Bridges across Streams

Exhibition Design: Building Bridges across Streams

Exhibition design is a continuously evolving field, “drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space”.

Wikipedia describes Exhibit Design as a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject. 
Whether it is a trade show stand or retail space, corporate museum or brand experience centre, all types of exhibits aim to communicate with their audiences in an engaging and meaningful way. Creative exhibition design communicates information, objects and ideas across a range of three-dimensional environments.
Communication, design and fabrication are the 3 pillars of exhibition design. At SEED (Strategic Exhibition & Environment Display), multi-disciplinary professionals work closely together throughout the planning and design process which mirrors an architectural schedule. Moving from conceptual plan, through schematic design, design development, contract document, fabrication, and installation – SEED delivers creative exhibition stall design from concept-to-commissioning, for clients across the B2B and B2C spectrum.
SEED is a proven pan-India and globally operating exhibition design company with over 25 years of real-world experience in custom booth designs. Using a broad spectrum of design, management, and technical capabilities, SEED delivers distinctive 3D stall design, brand activation ideas & execution –in one package, less than one roof. SEED’s world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.
For a trade show stall that exceeds your exhibition goals, call SEED, the one-stop-shop exhibition stand design company in india.
Contact www. smartexhibitiondesign.com

International exhibitions Connecting Your Business to the World

Planning to participate in an international exhibition?

International trade shows are targeted at a specific industry; each one a grand platform to introduce or build your brand on the world stage.

Participation in an international exhibition establishes credibility for your world-class capabilities, presenting your brand on the international stage with a cutting edge brand image to reckon with.

 Hence, it is imperative to have an exhibition stand design to convey your expertise and USPs. You need a creative exhibition stand that builds a brand story and attracts maximum visitors to your stall, where you can then connect with them through your products and services.

We at SEED have the expertise to offer you a complete promotional solution to GO GLOBAL.

SEED (Strategic Exhibition & Environment Display) is a proven pan-India and globally operating Exhibition Stand Design Company in India offering complete Exhibition Design solutions from concept to commissioning. SEED has an experienced team of architects and graphic designers complemented by a widespread network of reliable production vendors, stall builders & contractors. This ensures your booth design is designed with compelling, brand-enhancing creativity and executed with timely, hassle-free efficiency.

With over 25 years of real-world experience in creative exhibition stall design for hundreds of B2B and B2C companies, SEED is a leading Exhibition Design Company in India. SEED has successfully executed world-class exhibition stand design and build in Germany and USA besides different cities across India.

Make SEED your international exhibition partner for competent and creative solutions for all expo booth design, environment design, brand activation and event design & planning needs.

Visit Us: www. smartexhibitiondesign.com

Exhibitions Reach the Right People at the Right Time

Whether your business is B2B or B2C, a trade fair or exhibition can be an effective way of reaching the right people at the right time. Whether you want to attract potential customers, build brand image, or simply generate sales, expos are a wonderful platform to achieve your marketing goals. In fact, for many companies, trade shows are the main focus of their annual marketing activity.

At a busy exhibition, your business will be competing with hundreds of others for a slice of the captive audience. A well-planned and executed trade show stall is essential to fully benefit from event participation and obtain optimal ROI for the thousands you have spent to exhibit.

Executing an exhibition stall that grabs eyeballs and attracts footfalls is not child’s play. It calls for a blend of creative and technical skills, led by strategic design thinking and branding. Moreover, it calls for expertise and control beyond boundaries as exhibitions and trade shows, more often than not, will be held far from your home ground.

It pays to partner with an exhibition design company that provides a complete solution from creative exhibition stall design to execution. It needs a company that understands integrated branding and will take the time and trouble to understand your brand and objectives before designing the exhibition stand and messaging.

SEED (Strategic Exhibition & Environment Display) fits the bill. SEED offers complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

SEED provides a complete exhibition design solution with bespoke display design to attract attention. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience.

Another advantage of partnering with SEED is the company’s widespread network of production vendors, stall builders & contractors. This ensures your booth design is executed with quality, economy and hassle-free efficiency – anywhere in India and even abroad.


As a proven pan-India and globally operating Exhibition Stand Design Company in India, SEED is a competent one-stop-shop solution for all your expo booth design, environment design, brand activation and event design & planning needs. Contact www. smartexhibitiondesign.com

Exhibition Stall Design an Exciting Branding Building Opportunity

The world may seem to be going digital, but trade shows and exhibitions are marketing opportunities B2B and B2C companies cannot afford to miss. Any company who understands the value of Integrated Branding knows that exhibitions are yet another touch point to communicate their brand promise. It's a chance to create visibility - and interact with clients and future customers in person to build credibility for their brand.

Exhibition Stall Design an Exciting Branding Building Opportunity

Exhibition stall design is all about projecting your brand to attract and engage customers.  Sure, it’s about innovation and creative design, but above all, it must create an environment that reflects and promotes your brand image.

The current trend is Experiential Exhibition Stall Design —to create an appealing experience for visitors using innovative lighting & materials, different installations and modern technology. Add on brand activation and you create an effective connect between you and your prospective customer. Whether you are launching a new product or promoting an existing one, brand activation at your expo standdrives maximum footfalls to your booth.

SEED (Strategic Exhibition & Environment Display) can assist with completeExhibition Design Solutions from concept to commissioning. SEED is anExhibition Design Company with over 25 years of real-world experience increative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

For a trade show stall that creates a buzz for your brand, SEED is the leading and the most capable Brand Activation Agency and Exhibition Stand Design Company in India to go with for all your exhibition & environment design needs.

Contact: www. smartexhibitiondesign.com

Creative and Hassle Free Exhibition Stall Design in India and Abroad

It’s the time of year when trade shows and exhibitions are taking place all over the world. Companies are in a tizzy, appointing creative exhibition stall designers and finalizing exhibition stands that build credibility and visibility for their brand.

Exhibition Stall Design

Exhibition design calls for imagination and sound exhibition stall builder skills. The experiential aspect makes all the difference. That’s why creative exhibition stall designers are making use of innovative shapes, materials, and technology such as virtual reality, data integration, automation, etc. to give stalls a point of difference that attracts more walk-ins and generates more leads.

Curves and spatial illusions are being used to great effect. Details like LED lighting in varying intensities and colors create different moods and effects that help transform the space, while creating smaller booths or seating arrangements within the stall make interaction with visitors more personal and comfortable.

Today, as borders fade, companies operate across multiple countries and the world becomes one giant marketplace, local and international trade shows grow in relevance and popularity. Participating companies need a partner who has the team, skills, experience and creativity to maximize impact at the show and raise awareness of your brand.

Interics Designs is an Exhibition Design company with proven capabilities in effective and custom exhibition design for varied B2B and B2C clients – not just in India but anywhere in the world. Our SEED (Smart and Effective Exhibition Design), the Exhibition wing at Interics, has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution. SEED handles it all with expertise and experience, in one timely, hassle-free package, from concept to commissioning.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com