5 Reasons to Hire a Good Exhibition Stall Design Agency

Good Exhibition Stall Design

Exhibition Stall Design

Whether you are a seasoned exhibitor or a first-time exhibitor, the importance of a good exhibition stand cannot be over emphasized. Your trade show booth presents your brand at the show. It is a powerful marketing platform, and a golden opportunity to attract potential customers for a face-to-face interaction.

Indeed, there are many reasons why hiring a good exhibition stand design & build company makes sound business sense. Let's discuss 5 of these reasons.

1. Protect your investment

Trade shows are expensive. Right from the rent for the stall space to the cost of the exhibition stand design & fabrication; cost of marketing collateral, giveaways, etc.; travel expenses for the team; and other allied expenses - an exhibition stand is a big investment. A skilled exhibition stall designer will ensure creative exhibition design services and timely execution so your stall works to achieve your exhibition goals.

2. Build your brand

A capable exhibition stall designer also understands branding and brand building. A skilled exhibition stall design company will take the time to find out your exhibition goals, understand your brand and values, and design a stall that is not merely eye-catching but is also a canvas for your brand image. Bespoke stall design, creative panels and trendy elements may be used but the corporate identity, brand story and tone of voice will be carefully incorporated to enhance brand image.

3. Deliver turnkey service

There's a lot involved in making a successful exhibition stall. An experienced, reputed exhibition stand design company will cover every aspect end-to-end. From 3D design and fabrication to transportation, stall assembly and finally, dismantling, an established exhibition stand design company will handle it all with its in-house team or network of designers, transporters, contractors, etc. Such a turnkey, all-inclusive package will take the weight off your shoulders and leave you free for other tasks.

4. Ensure timely installation

A reputed exhibition stall design agency will understand the crucial importance of quality finish and timely installation. Timely, efficient service will ensure there is no hastily done sub-quality work or unfinished work that could cause accidents or damage your brand image. A good exhibition stand design company will also be on call, readily available to provide prompt assistance whenever required. 

5. Exclusive design ideas

Trade shows and expos are getting bigger and bigger. The number of participating exhibitors keeps growing. Nowadays, space is often demarcated into pavilions or zones for specific industries, which only means you're surrounded by more competition.

In such a scenario, you need a stall that can stand out, draw attention and attract footfalls.

A creative exhibition booth design company will come up with original designs and exclusive ideas to promote your stand. With creative use of materials, lighting, messaging, graphic design and effective branding, your booth will have compelling impact.

Conclusion

All these reason should lead you to SEED for your next exhibition stall design. SEED (Smart Exhibition & Environment Display) has the team, skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability. SEED can even help promote your stall with a smart digital marketing strategy.

SEED has over 2 decades of experience in expo stand design & build across India and even abroad. SEED has served hundreds of clients in both B2B and B2C sectors, delivering award-winning exhibition stall design with hassle-free, quality construction.

Contact SEED today for a free consult and quote. 

What's trending in Exhibition Stand Design?

What's trending in Exhibition Stand Design?

In exhibition stand design, while so much changes, there is much that remains the same. As the business world gets more competitive, as more players invest in trade show booths as an effective marketing tool, the challenge is to design and build an exhibition stand that makes the right impact.

Here are some trends you can use to ensure your expo stand is more than just a simple showcase.

Experiential Marketing

It’s getting really easy to set up VR gear so we’re going to see more and more companies engaging in experiential marketing. Gamification and other engagement solutions are being adopted. Engage a creative exhibition design company to find an experiential marketing opportunity that will attract and engage your audience and create differentiation.

Customisation

Brand awareness and consistency remains crucial in trade show booth design. A bespoke exhibition stand with customised literature and branding throughout the stand is an effective way of communicating your brand and its values, building brand image and achieving brand recall. Customised stand design, graphics and displays — maybe even a themed stand — can help you stand out and draw footfalls.

Technology

The technology space is in a state of constant innovation. Today there are a number of ‘inventions’ you can use to your benefit. Digital graphics are a big draw so you can use display screens to show your logo, corporate films or product videos.

You could also offer inexpensive conveniences such as free WiFi or a charging booth for the visitors’ smartphones. This will offer a seamless way to initiate conversations with visitors, and you can chat about your products while they charge their device. Placing a QR code close to the charging station can encourage visitors to link to your website, YouTube video, etc.

Lighting

Lighting continues to be a focus as it not only makes the booth more welcoming, it helps to draw attention to unique graphics, important messaging or exclusive parts of the stand. The advancements in lighting technology mean that there are many lighting options to create ambiance on an exhibition stand. Designers will focus on lighting fixtures and LED light walls that complement the branding and stand graphics in the stall.

Limited information

Designers have realised that although a stand offers limited space and you want the biggest bang for your buck, cramming it is counter-productive. The trend is to respect empty space and not clutter the booth with too much information.

In design too, less is more. Too many static images are to be avoided, as is using too many different fonts and colours. The focus should be to get the message across in the quickest time — a ‘busy’ booth could confuse the main communication.

Booth staff

Professional booth staff is essential. After all, trade shows are a platform for live, face-to-face interaction with customers, so booth staffers will have a major impact on how well you perform. The trend is to select a team well in advance and train them so that they draw in leads and engage visitors effectively. Even a poorly designed booth can be uplifted by a well-trained, highly motivated booth staff.

Conclusion

Exhibiting at an expo or trade fair can be a rewarding experience for your business, but efforts and investments have to be made to reap the best ROI.

Following the trends amplified in this article will certainly go a long way in creating a truly successful exhibition stand design, conveying the most positive impression of your people and business.

Joining hands with an experienced and creative exhibition stand design & build company will ensure results. SEED (Smart Exhibition & Environment Display), a leading Exhibition Stand Design company with over 25 years of real-world experience, can assist with complete Exhibition Design solutionsfrom concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services — and has both the artistic skills and fabrication knowhow to deliver effective and impactful designs that optimize usage of space, enhance corporate branding and maximize return on investment.

Contact www. smartexhibitiondesign.com

How to prepare for an international exhibition

With growing globalisation, participating in international trade shows is a great way to showcase your products/services and increase your brand's awareness. It is also a good way to network and learn what is going on in the industry. International exhibitions are useful to develop an export market, gain access to both partners and potential customers.

International Exhibition Stall Designs

There are many points to consider and remember. We have tried to put down the most important ones under 6 different headings.

Know the expo

• Do thorough research before you choose the expo that's right for your company and business objectives?
• Every trade show has its own rules & regulations. Do a detailed study of the organiser's manual; make note of all deadlines and dos & don’ts
• Book early for early bird savings and to get the space & location of your choice
• If a trade association is organising a group stand at the show, you may consider participating as a group member. It will add to your credibility and be cheaper than having your own stand.

International Stall Design

Know the country

• Find out the customs and local rules so you avoid embarrassing situations
• Study cultural and political differences: is it ok to use first names, should one offer a business card the moment you meet, what phrases to use, should you be dressed in casuals or a business suit, etc.
• Get an idea of prices and rates in the foreign country. It's going to be expensive for sure, so be prepared, make arrangements for finance and keep enough cash in pocket.

Think local

• Language is usually a problem especially in European and far eastern countries. It often makes sense to hire local people as interpreters or as stand staff so they can interact effectively with visitors and communicate more efficiently.
• It’s useful to have your sales material and display panels professional translated into the local language for better results.

Marketing matters

• Contact the show organisers for listing in their brochure.
• If budgets permit, place an advertisement in the show's brochure.
• Send emailers to existing & potential clients informing them of your participation.
• Promote your participation on your website & social media closer to the time.
• If you’re planning to hand out samples or branded freebies, order them well in advance so you avoid last minute stress.

Personal preparation, in advance

• Make your travel & hotel bookings early so you get the best fares & tariff. Nearer to the exhibition dates, local hotels get full and flights get really expensive.
• Once your participation in the international trade show is confirmed, apply for your passport & visa.
• Plan and organize your clothing. If you need to wear suits, get yours dry cleaned and ready. If it’s scheduled in winter and you need warm clothes, get them organized.
• Organise finance: currency, prepaid credit cards, etc. Find out if the country has restrictions on the amount of cash you can carry in, and plan accordingly.
• Pack enough business cards: you don’t want to run out of them when meeting prospective customers. Also, be sure to print your country’s name in the address so visitors know and remember where you’re from.
• Ensure your mobile will work overseas so you're always accessible.

Conclusion

Last but not least, you need to sign on an exhibition design agency with the experience and expertise to design creative, customized exhibition stands, and the capability for flawless, timely execution in the country of your expo.

Stall Design International 

SEED - Smart Exhibition & Environment Display is a user experience design concept by Interics Designs Pvt. Ltd. offering complete Exhibition build & design, Environment Design solutions and Event Design & planning - from concept to commissioning. With a strategic approach to every brief, intelligent creative and proven expertise in production & stall construction, SEED ensures satisfaction and success for every assignment.

As a globally operating exhibition and environment design agency with over 25 years of experience, SEED has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com

Bright ideas in exhibition stall design

As we come close to the end of 2018, it’s time to gear up for a busy season of trade shows. In India, winter is a popular time of year and there are a number of expos and trade shows in the offing.

It’s time to plan how to make the most of your exhibition budget. You’ve probably already decided and booked your space at the exhibitions of your choice, so now it’s time to partner with a creative and reliable exhibition stall design & construction agency that can deliver best designs and ROI. 

Here are some of the current trends in exhibition design that you should be aware of. 

Less wood, more aluminium

Earlier, modular stands were created out of wood, but recent developments in the industry have changed that. The latest trend is lightweight aluminium panels which can be joined together easily and can be assembled in half (or even less) of the time it takes to build a wooden stand. What’s more, these aluminium frames can feature easy-change fabric graphics or graphics on a rigid substrate such as foam board which means you can have custom branding at a fraction of the cost compared to a wooden stand.

Things are getting curvy

The days of square layouts and boxy construction are gone. From shell schemes to the gantry rigs, stand designers are experimenting with curves that will help create a point of difference at the trade show. Curved stands mean your branding can be seen from every angle, and can be used creatively for different objectives. For example, for displaying company history or a timeline of innovation, curved surfaces offer a creative flow. In larger exhibition stands, curves are being used to create little booths for private interaction with select visitors.

Best of all, curved stands are no longer as expensive as they used to be, so more and more exhibitors can use them in their creative exhibition stand design.

Focus on lights

Lighting has always been an important element of exhibition stand design and now, with the advancements in lighting technology, creative exhibition stall designers have a large and exciting range of options to work with. Designers will focus on creating the right lighting accent for the custom exhibition stands, so that it compliments and enhances the branding and colour palette chosen for the stand.

LED light walls, backlit displays, LED-illuminated portable displays and backlit accessories such as light box counters and center towers can be used to fantastic effect for award winning exhibition stand design. Not only does backlighting take display graphics to the next level, it creates brand visibility from afar, attracting attention and footfalls for your stand.

Complimentary offerings

These days, almost everyone carries multiple devices which need charging. That’s why in more and more public places, we see more and more charging stations. Offering such a service is a good way to attract visitors to your exhibition stand, as is providing refreshments. Visitors spend hours at trade shows, and so a cool drink or small snack is always welcome. You can use digital technology to publicise your offering – and drive traffic to your stall. Then, while visitors wait for their device to charge or sip on your complimentary drink, your sales staff will have a good chance to initiate conversation and engage in some meaningful sales talk. 

Interactive technology

Exhibitors are increasingly using interactive technology such as Virtual Reality to engage the audience in a trade show setting.  It helps to attract visitors, keep them occupied if the staff is busy, and conduct some experiential marketing. By including a virtual reality headset or game, you can demonstrate your company’s offerings in a memorable way, and add an element of fun to the experience. 

For a successful trade show booth experience, it pays to collaborate with an exhibition stand design company that has the experience, skills and creativity to deliver maximum impact. SEED (Smart Exhibition & Environment Display) can assist with complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design and an impressive list of clients and award-winning stands to its credit. 

As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.  Our team of professional designers & architects stay abreast with the latest trends and create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. 

Contact www. smartexhibitiondesign.com

Space Management in effective Exhibition Stall Design

Exhibitions and trade shows are now an important part of the corporate marketing mix. They are an opportunity to interface with customers and the industry. With expert designers, innovative space planning and creative branding, exhibitors can maximize on the opportunity and garner the returns they desire.

Smart utilization of space is crucial to effective exhibition stall designing. Space planning and usage will make your booth stand out and attract footfalls. In the given space, the designer has to use his/her designing innovativeness and create a strategic floor plan that provides for product placement, branding, live activities, customer interactions, storage and more.

If the exhibition stall is small, the number of exhibits needs to be limited, leaving enough space for visitors to move around. Visibility is also an important consideration, and the exhibition booth displays and signage must be clear and welcoming.

For companies, every expo they participate in is a big investment – of money, time, manpower, inventory and energy. Needless to state, exhibitors expect returns on their investment. Only an experienced agency with expert command over the entire architecture, artistic skills and fabrication knowhow can deliver effective and impactful designs that optimize usage of space and maximize return on investment.

SEED (Smart Exhibition & Environment Display) can assist with completeExhibition Design solutions from concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services – design, elevation planning, branding, fabrication, execution.

SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.  Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with the highest levels of finish, quality, economy and hassle-free timeliness.

Contact US: www.smartexhibitiondesign.com

Go global at International Trade Shows in Europe

As any MNC or industrial company worth its salt knows, if you want to make it in the global arena, if you want to network and partner with international players, if you want to access international business - International trade shows are a must

Expos and trade shows are usually targeted at a specific industry, so you can pick your niche and reach a specific audience.

As per M+A Expo database, in the global trade show business, Europe is the leading place for trade fairs. More than 90% of leading international trade fairs is held in Europe. Most trade shows Europe take place in Germany. In the second place is Italy. Other important countries for trade shows Europe are: France, Spain and Russia. Trade shows Europe are characterized by a long trade fair tradition, which has developed over centuries.

International exhibitions offer a grand platform to introduce or build your brand on the world stage. Participation establishes credibility for your world-class capabilities and your brand. It’s also a way of staying abreast with the latest in the industry – innovations, competitors, marketing trends, associations, etc.

Hence, it is crucial that your exhibition stand design conveys your brand image, expertise and USPs. You need a bespoke exhibition stall that attracts maximum visitors to your stall and conveys a convincing image of your company so you can then gather effective leads to follow up on later.

SEED (Strategic Exhibition & Environment Display) is a proven pan-India and globally operating Exhibition Stand Design Company in India offering complete Exhibition Design solutions from concept to commissioning. SEED has delivered hundreds of stalls for both B2B and B2C clients at trade shows across India and abroad. SEED’s experienced team of architects and graphic designers complemented by a widespread network of reliable production vendors,stall builders & contractors ensures world-class creativity, impeccable quality and hassle-free execution.

Talk to SEED for your international expo booth design needs and ensure success on the global stage.

www. smartexhibitiondesign.com

CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

1. -          Appoint a professional design agency
2. -          Develop a creative stand with a strong key message
3. -          Ensure proper presentation of your brand
4. -          Train staff to man the stall
5. -          Inform customers & prospects about your participation

DURING THE SHOW

1. -          Ensure your staff is greeting visitors warmly and providing required information
2. -          Offer refreshments and/or giveaways to attract visitors
3. -          Distribute relevant sales collaterals
4. -           Scan attendees' badges or collect business cards to create a record of people you meet

AFTER THE SHOW

1. -          Follow-up with leads captured during the trade show
2. -          Help your prospects move to the next level
3. -          Review and analyze ‘lessons learned’
4. -          If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com